Agricultural website High PPC clicks behind the truth

The development of the industry Web site from the multiple classification of the portal to only do a certain product segmentation shows that the current trend of the Internet demand for a more specific industry product analysis, in order to get higher search rankings, and customer return rate. And for the largest group of domestic, farmers on new technologies, new knowledge of the understanding also gradually change, on the statistics of Chinese peasant netizens are the fastest growing group.

From the field of many years of experience summed up, to today's cross-regional information exchanges, north and south areas of agricultural production technology has also been a good combination of the development of the Internet has also changed the traditional concept of farmers, can not stay at home to understand the domestic crop market sales, planting area analysis, cultivation and culture technology understanding, Agricultural websites have also developed rapidly in recent years, and agricultural Web site's main profit model is nothing more than three kinds, PPC, advertising investment, product promotion sales, and for the station long we do not have products, the site is not big enough to attract ads, only to do PPC ads to profit, why the agricultural site has a high PPC click it, Individuals have summed up the following points.

1, site-oriented group positioning;

Agricultural web site for the group mainly in the 70-80 years of farmers or agriculture-related business practitioners, this group is very strong, just want to find their own needs of information, as long as the relevant information caused by the attention of the general will be clicked, this group is not the title party, the site content of the more direct the better, such as: Grape planting technology, Where to buy grape seedlings such a search method is more connected, and as some SEO site said, with the "Top Ten" "Several analysis" such a title is not necessary.

2, the content of the site to attract clicks;

General agriculture related search keywords mainly, prices, technology, trading, sales-oriented, because these words directly affect the harvest of a year is also the most want to understand the part, so the general agricultural Web site must set up these major sections, site positioning products market price, planting or breeding technology, market sales and marketing, regional sales, etc. , in these sections inserted PPC ads will have more clicks, the content of the matching degree is also higher conversion rate is self-evident.

3, agricultural PPC in recent years click the price rise;

Compared with the previous analysis of heroes, Medical, financial, insurance, the word price is higher, but the same competitiveness is also relatively large, for some beginners such industry web site traffic distribution to their own site has been left little more than a PPC click, and agricultural sites in different industries less competitive, Click on the price is also a year to increase the long-term consideration, for the later accumulation of income do.

The above analysis of the agricultural website PPC advertising revenue points, in fact, net earn very simple, just a phase of thinking an idea, hands-on operation is the hard truth. This article by the Chinese grape sales Net http://www.grapesales.com/original, reprint please retain the source.