Ali classmate talking about the driving force of new design

This week's completion of the personal performance goals, summed up is probably a word-"drive", drive the business, drive the ego, drive the team. The driving force is one of the weaker points I've done in the past, but this year I hope to develop it as one of my core competencies, and this article will write about some of the groping, thinking, and practicing I have in the driving force of a new identity design.

Drive Business

After receiving the business, PD demand, only based on the other party's ideas to do the project, the production of a qualified in the design of the answer is not enough. As a designer should communicate and understand the nature of the requirements, clear the business objectives of the product, with owner awareness to participate in the early stage of the product discussion, the implementation of communication iterative landing specific product design, so as to better help the product to achieve the ultimate goal, get the real business results.

Because of the nature of the product, the nature of the user, the designers in specific business drivers need to do things are not the same. I am now focused on the design of B-end products, such products usually have a very clear beginning with the product target and user group positioning, cooperation and product side is also very professional, from where they can clearly know what the user ultimately want what kind of results. But that doesn't mean you can start designing directly on the other person's needs, they also give a list of features and content, and even wireframes, in addition to their goals, but these features and content may run counter to their goals, or they can help achieve the goals at first, but not the long-term development of the product. Therefore, as a designer, and business products to achieve the goal of understanding the consistency, but also based on this goal to carefully review the implementation of specific feature after the realization of the goal, how to achieve, which feature to the goal of helping the larger should advance priority, which impact small can be slightly delayed, What is pure chaos is not good for achieving the goal, and I sometimes offer to add or integrate new feature and be adopted on the basis of my goal. Some designers will encounter the partner/Superior said "you add this function/icon is good", this situation should not be carried out, but to actively ask the other party to do so, think whether there is a better and more reasonable way to achieve this goal. Only the design function of the designer, may be able to come up with a good-looking easy to use by the business to accept the solution, but it is difficult to gain the right to speak, it is difficult to fundamentally promote products to achieve business/business goals.

The above is a clear goal of the scene, but the actual project may also have a situation, that is, even the target and users are not clear, some because the cooperative business products side in this respect itself, and some of the nature of the product itself is determined to avoid, This is more evident in some innovative products that start from 0 and lack competition. In this case, designers should take the initiative to assume the responsibility of thinking and driving business, the initiative to investigate the market situation, to observe and understand potential users, to statistical induction of user feedback to find the point of opportunity, the production of Low-cost demo rapid validation multiple iterations, rather than behind closed doors to the pursuit of a perfect painting some beautiful interface. Do not always think that this is the responsibility of product managers, user experience designers should also think how to drive product innovation, or the effort to design a target ambiguous products, exquisite but no one to use, can not bring value to the company's business, then what is the significance of it?

Methodology is on the one hand, landing is on the other hand, in short, is to win the trust of the project team, delivery quality on time, can change the position of thinking can adhere to the principle, the initiative to follow up multiple communication. Attitude enough to be a professional, not because of this product I do not like/This platform I do not understand/how in addition to the interaction to do visual/time too busily not come over such a reason and perfunctory project, encountered do not understand where to bite the bullet, to ensure that the design itself professional degree, not casually deferred delivery, So as to better win the project team's recognition of professional competence; can understand the pressure of the project team, considerate PM for business objectives need to sacrifice availability, understanding development considerations to achieve cost needs to simplify part of the design, appropriate adjustment of their own plans, but also need to maintain the user experience, not easy to retreat, Try to fight and convince each other based on your common purpose, in the design team to seek foreign aid, etc. do not think that the delivery of the design is fine, take the initiative to follow the next phase of the design of the restoration, and Rd face-to-face interpretation of the design plan is easy to misunderstand the place, the development of online after more collection and promote the solution of UX bugs.

　　Drive Self

I used to feel like I was doing well in the area, but I also recognized that I was able to do more when I met a lot of good friends this year in disguise. In the past I will also summarize the project experience and harvest, etc., write a blog, etc., but compared with the sex, every few months do not update, now the beginning of the week at least summed up, in the team weekly report in addition to the same as everyone else reporting work, but also summed up thinking about their own in the past good and bad place, bad place how to improve, in the Jane book/ The personal subscription number also wants to keep a weekly update on the rhythm of Design thinking/reading notes. It is also important to continue to absorb new knowledge, to maintain the habit of reading the latest English professional materials, and to combine your own project experience to find out the points that can be used in practice and not read for reading.

If I keep and show myself in the past more or less with a little for the good work of utilitarian color, more or less a point to others to see the meaning, now is more inclined to steadily self precipitation and ascension, not because achieved a short-term goal (get a satisfactory job) on the relaxation, This is also thanks to the new strong and good friends of this year to my influence. Do not accumulate bujikuibu and thousands of miles, do not accumulate small flow into Jianghai, product and interactive design may be an impetuous industry, but this does not prevent us from sinking in the hustle and bustle to do a solid person.

In addition to summing up on the professional level of reflection and to maintain learning, I also began to pay attention to their basic neglect of the unprofessional aspect of self driven growth. For example, take the initiative to care about and help others, regardless of acquaintance or not acquaintance, and therefore inadvertently met a group of excellent friends, such as the initiative to initiate and organize party activities, no longer a like to hide behind the shy ghost.

As the master has said to me, do not forget beginner's mind. Empty idealism is not enough, I hope that after long-term accumulation, can have the ability to put their ideals (Social design) landing for the reality.

　Drive Team

Alibaba is a very value team spirit place, compared to the elitism alone, here more praise "a group of ordinary people to do extraordinary things", only to focus on the ego is not good, to learn to use the strength of the team, but also with the whole team to become better.

There is ample opportunity for us to share what we have learned to the team, the weekly meeting sharing, the Inter-Departmental professional communication, and the large and small intranet designer Exchange platform. I learned a lot from the sharing and started thinking about what I could bring to you, at least starting with a weekly professional data-sharing and app recommendation for the department.

In addition, there are many opportunities to do organizer, we have the opportunity to actively organize a group of people to do one thing, to help the Department from professional and efficient promotion. Specific to personal words, I have just begun to prepare the team micro-letter public number operation, I hope to be able to do a good job in the professional thinking and accumulation, external dissemination of the brand image of the team, the future will also want to lead the organization of a cross-sectoral professional exchanges. From the only drive to drive a group of people, the pressure can not say little, I hope I can do it well.

Don't ask what the team can do for you, ask what you can do for the team, I've been pointed out in the past that there is not enough team spirit, but now things are starting to get different, thanks to the platform and the people around me: