Ali Music again, this time Weibo, gifted soil and other small partners to the front

earlier rumors about Ali's music will have a new move in Yesterday To become a reality, every day and shrimp music together with Sina Weibo, Sina Entertainment, Youku Tudou launched the "Asian New song list", the purpose of this list is obviously to raise the industry influence of Ali Music, not likely next year's Day in an Asian music festival is also possible, the entertainment circle is good this mouthful.

Ali music Consecutive "card", this time is "carrier card"

Some time ago heard Ali Music will have a new action, then wrote "Take a good hand Ali music next how to play?" , in which Ali music is now in the hands of the main five trump card, "product card", "Copyright card", "Carrier card", "card", "Hardware Card", combined with these five points to see, can be very intuitive to see Ali music every move, even can pre-judgment Ali Music future direction.

A few days ago to the cool dog issued a pre-action ban is actually hit a "copyright card", but also very effective, the ban allowed cool dog was convicted of infringement, that is, even if the cool dog against the verdict, but also have to immediately line up the infringement of the 260 song. And this "Asian New song list" is to play a "carrier card", Ali Music for the first time Sina Weibo, Sina Entertainment, Youku Tudou, a few small partners pushed on the front, the purpose is to improve their overall market influence through the daily sound, shrimp products outside the music.

This is a co-win cooperation between the Ali Department, Sina Weibo, Sina Entertainment, Youku Tudou, as well as shrimp music, every day is good, so the parties to this list are also very concerned about the performance. First of all, to enhance the shrimp music and daily music in the field of user attention, but also to consolidate micro-blog in the social platform of the leading position, and then Youku Tudou will be based on the list of entertainment materials to launch a special report of the weekly broadcast. Tripartite work together, Ali music to the industry influence also natural extremely easy.

"Asian new songs" seem to entertain themselves, or will play a "nothing" effect

For this new song, the official statement is based on the daily sound and shrimp music download on-demand and micro-blog forward interaction and other aspects of the comprehensive processing of big data. However, the individual has always been less fond of the list, even if Ali's music portrays the list as tall, it is difficult to disguise the market objectives under the list.

For all kinds of music rankings are already common, but why there will be a new list of emerging? The answer is simple, the market needs it, more accurately, the list publisher needs it, the musician needs it, and the user needs it. In business words, Ali Music to launch such a list is quite necessary.

Why does the list publisher need it? This is also Ali music push this list essential reason, because this kind of list has the public relations value, the Publisher can through the list to draw the circle peers, enhances own market influence;

Why do musicians need it? In fact, PR value, musicians need some influential platform to do packaging communication, the list is a communication opportunity, and the media are very willing to cite the rankings to evaluate a musician;

Why do users need it? Senior music users who will pay attention to these lists Ah, but the depth of the music users are a few, the vast number of users will still be through the list of such esu to find popular songs and singers, which is the main reason for the endless popularity of various lists.

In fact, Ali Music does not care about how many similar lists, because now there are too many music rankings, it wants to use the micro-blog, gifted soil and other small partners in the impact of music transmission, as long as there are musicians, users, media attention to this list is enough. The seemingly entertaining list focuses on the "out-of-the-box" carrier card played by Ali's music co-partners.

What will happen to the next card from Ali music? "Product Card" is the highlight of the year

As mentioned above, combined with Ali music hand these resources can easily to their next strategy to make a pre-judgment, then Ali's next card will be what? At this time to launch such a list is not only to enhance their influence in the music circle, this is only one, Ali music next will focus on a product card, but also rely on the shrimp Ali musicians, this is the purpose of the second.

At the end of the war on music copyright for old songs and celebrities, Ali's music program this year is focused on supporting the development of its own musicians, the creation of exclusive music copyright and support platform artists. Then add the "new song", "Newcomer", and "song" Together, you certainly understand what, "Asian song list" is likely to be for Ali's musicians planned platform.

It is understood that the "Asian new songs" of the top three monthly list will appear in the Ali music Livehouse Online concerts and other activities, this is originally for the Ali musicians planning resources, now introduced a way to motivate musicians to compete, Then the singer's fans will certainly push this "Asian new song list" influence, this is Ali music wants the positive circulation effect.

"Asian New song list" is Ali music played a diversion market means, with the influence of small partners to enrich their own musical ecology, as far as can not be effective, we have to wait to see the market reaction.

Wen / Wang Liyang

Focus on the public number: technology not to spit unpleasant

Ali Music again, this time Weibo, gifted soil and other small partners to the front