Alibaba cut into p2c

After the business-to-business, c2c and after, Ma Yun found a new way to do E-commerce--p2c (Service Provider to Consumer), simply to rent a house, book tickets, even wash feet, eat these life "chores" are moved to the Internet to spend.

　　E-commerce of service industry

Last week, Alibaba Group, China's Yahoo and Word-of-mouth Network announced the merger, and officially launched the "Yahoo Life Service new platform of Word-of-mouth." Yahoo Word-of-mouth President Jin Jianhang introduced, this life of the network platform will absorb a large number of enterprises engaged in the service industry, the common People's daily life in all the closely related service information, such as real estate, catering, friends, domestic services, ticketing, health, medical, health care, such as aggregation in the Yahoo Word-of-mouth platform, to achieve e-commerce services.

As a new company launched the first wave, Yahoo Word-of-mouth through the Olympic opportunity to do a set of Olympic marketing. It is understood that its life service products for the Olympic Games will be online in mid-July, on the basis of life search and classified information, it provides the people with practical, real-time and pre-sentenced Life service information, which mainly relates to catering, short rental, hotel accommodation, carpool, Olympic tickets, Olympic part-time and so on. During the Olympic Games, Yahoo Word-of-mouth also will be China's original Olympic Games information, community interaction and other plate and life service information through. At the same time, with the help of Taobao online shopping advantage, Yahoo Word-of-mouth also during the Olympic Games to provide souvenirs, mobile phone recharge and other online shopping services.

　　MA: Start early p2c

Speaking of this cut P2C, Alibaba Group chairman and CEO Ma Yun said: "This is what we will do next year, but we feel that the time is now." "He explained, Alibaba is tightly focused on e-commerce, in the manufacturing and trade-class E-commerce has Alibaba in doing business; commodity transactions have Taobao, but in a huge market and potential tertiary and service industries, such as renting houses, eating, foot shops, haircuts, looking for nannies, finding schools, etc. These are the biggest sources of internet business in China over the next 5 years. So there is a Yahoo word of mouth into the P2C plan.

Yahoo Word-of-mouth President Jin Jianhang used the "fruition" to describe the merger: "Our positioning is to create E-commerce platform for life services." In the whole e-commerce system, in the entire national economic form, there must be a large part of the service industry. This is a bigger opportunity because the country's economy is getting higher, so we're just laying out today. ”

　　Get through Alibaba internal platform

Jin Jianhang revealed that the current Yahoo Word-of-mouth and Taobao has been able to do "seamless docking." "If you want to rent a house on Taobao, you can go directly to Yahoo Word-of-mouth above, because there is no Yahoo reputation before, so you will choose to go to Taobao, but the future of Life service network will become a more focused on the area of Yahoo Word-of-mouth." If you want to buy and sell goods on Yahoo, will definitely recommend you to Taobao, "Jin Jianhang admits that Yahoo Word-of-mouth and Taobao to a certain extent there will be some services overlap and cross," but this will not become mainstream, there will be no competition, should be complementary.

At the same time, Yahoo Word-of-mouth business Operations Senior director Li Zhi said, now Yahoo reputation can support Taobao member login and release information, "In fact, Alibaba or Taobao, Yahoo Word-of-mouth is good, are the national economy primary, secondary, the third industry integration in."

Jin Jianhang added: "This is Alibaba very big advantage, one is the user group, the second is everyone has the consumer behavior, many members have been certified, and Taobao, Yahoo reputation and other certification will be docking with Alipay platform." ”