At the end of 2012, Amoy Doll Design competition to start again, the Contest Amoy Doll invited to Hong Kong well-known play company TOY2R jointly organized, the contestants also from a single Amoy doll into the Amoy Qee. Prior to the opening of the competition, Dr. Chai Hancheng, founder of Hong Kong TOY2R, was also invited to the mainland and held three lectures in the three days of November, 21 and 23rd at the China Academy of Fine Arts, the Beijing Central Academy of Fine Arts and the Alibaba Group. Hope to be able to increase the impact of Amoy and Qee in the hearts of everyone, but also hope that more people can participate in this competition. The lecture will introduce the development process of Amoy doll and the relevant rules of this contest, and Dr. Chua has also shared his entrepreneurial journey with TOY2R, who is now the world's premier platform toy company, has developed its own brand in the past 10 years.