An analysis of common problems in internal renewal of enterprise website

Write this article today, that is to tell our friends, in your optimization for the enterprise, we update the article need to pay attention to which, do not blindly just to meet the spider, so that spiders feel that the page has been updated on the finished.

Recently browsed a lot of corporate websites, but also in the study of the strengths of others, see a lot of enterprise user experience to do is also very good, customer service is also very positive. Such a site has a good ranking also deserved, Baidu also gave such a good corporate site rankings. But also found that a lot of problems, this article is mainly about the Enterprise website article update problem, and see me carefully for your analysis.

　　

First: Update the article words rarely, there are few keywords

Some webmasters in the update to maintain their own corporate web site, just spend a little time, casually write something, in the title with the keyword, thought that this site will have spiders crawl and included. 100 words are not, imagine such an article who will go to see, such an article can give enterprises what kind of image.

Second: The article is all propaganda content, can not bring any value

Enterprise website in the update article, the most certainly think of the long tail word strategy. This is what everyone does, but we tend to overlook what you're writing that really solves the problem? For example, a Web site is to do hardware processing, in the article title, "Where can be processed mobile phone metal shell", but its content is not around the theme of writing, just blindly in praise of their business how good, Instead of telling the user what is the difference between the metal casing you are working on, your processing technology and so on. When a user enters, does not obtain oneself needs the value content, certainly is does not bring the transaction.

Third: Forget the long tail keyword strategy, just to update and update

This appears to be the most, a lot of corporate news, corporate web site updates are irrelevant to their own or is a little edge. Such content is just for search engines to see, tell her, you see my site updated yo, you quickly to update my site snapshots. This mindset is a big hindrance to those who optimize the enterprise, we need to use the long tail word strategy, use the article to bring potential users, not just to update an article.

IV: Internal updates are all false original, the same user aversion to

Every day to the enterprise of those products, some administrators have headaches, this time to update their own site content, so it came to the false original or direct copy. This is to enter the crux of the third question, the mind is only updated. Imagine a corporate web site, its content is to advertise a lot of online, can not solve the user needs, such a corporate website is certainly not long, can not convert customers.

By listing the above four points, which is to tell our friends, when you are doing internal optimization for the enterprise, we should remember: what you write the article can bring to the user? When you put this sentence in mind, the above question you certainly will not appear. Enterprises to rely on customers to maintain, we optimize the promotion of their own corporate web site, we must from the positive, valuable aspects to their potential customers a good impact. Rather than blindly cater to the search engine, only the search engine rules in mind, so you will always stay in the stage of confrontation with the machine.

In order to own the future, in order to own career development future, we seoer to learn to use divergent thinking, the road long its repair far-away, we have to learn a lot, this article is only the optimization need to pay attention to the tip of the iceberg, if you have more insights, welcome to communicate with me.

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