Read a lot of cows write keyword selection method of article, this is the Search engine optimization research focus of the researchers. The reason for this, excellent keyword is the first step to the success of the site, the correct choice of keywords on the success of half. In view of individual unambitious (also may excuse the condition limit) can only aim at some nobody to do the unpopular keyword, therefore here wants to discuss the unpopular keyword choice.
first, what is the unpopular keyword
Some people say that the index of less than 1000 is an unpopular keyword, and some people say that the search results for x is the unpopular keyword. Personally think Stationmaster choose unpopular should search result to judge keywords hot and cold, if home search results seven or eight are home page occupy so keyword competition is big, absolutely dare not easily say he is unpopular keyword. In contrast, if the search results are almost all of the home page of low weight site, then you can be sure that this keyword is not a hot keyword. For example, the key words "stock recommendation", Baidu Index 100-200, Baidu search results, 6 bidding rankings, two home, the other are 163, and so on the main station, the second page is all home. Can such a keyword be regarded as an unpopular keyword? Of course not.
second, the reason for the unpopular key words
Keyword upset the main reason is of course not much interest, finance, medicine, health care, net profits and other profiteering industry almost no unpopular keywords. This does not mean that the unpopular keyword is unprofitable, the unpopular keyword may be large companies do not look at, disdain to compete for such a small profit. It is also possible that the industry is too cold, few people involved, but each IP is worth a daughter. These are the key words that individual stationmaster should give priority to consider. The other reason is that the keyword itself is worthless, even if it brings hundreds of IP. And I most value indeed the industry in the network of cold traditional industries, with the popularization of computer network development, the traditional industry on the network has been the inevitable trend, the network on the cold, the line under the hot key words worthy of personal webmaster attention.
third, the unpopular industry key words advantage and difficulty
The unpopular Industry keyword competition is small, has the value, this is the general view. Unpopular industry will not encounter the encircle of large companies, and no million people over the difficulty of the log bridge. The strength of limited personal webmaster can be more easily through the keyword to obtain traffic and profit. And can not be ignored is the unpopular industry keyword there are many problems. First, profitability is more difficult, unless it is their own products, or through the sale of advertising or advertising are very difficult to do; second, the unpopular representative content less, the content of the site is stretched, even if it is to copy to enrich the site will also appear difficult; third, the key words Outlook is poor, development difficulties. Unpopular industry after all, the market is limited, want to make a difference in the network is very difficult, the future is worrying.
iv. suggestions for selecting key words in unpopular industries
Unpopular industry keyword selection methods and common methods are similar, keyword specific, related and so on the network has said Rotten. Here only talk about the choice of unpopular keywords. First of all, it is recommended to focus on the traditional industry, these industries in the network temporarily not hot, personal webmaster more opportunities; Secondly, it is recommended to do their own familiar industries, resources of the industry. Previously mentioned that these industries have difficulties in the embarrassment of profitability, there is more easy to achieve profitability of resources, after all, the purpose of doing the site is profitable. Of course, the corresponding is taboo too cold words and they can not profit the key words.
Do the unpopular industry keyword is the industry subdivision, will be the site to do, avoid and large sites, most people compete. This article does not tell you how to make money, how to do the site rankings, just share some of my thoughts. Welcome to visit Deng's blog and reply or leave a message with me to discuss the exchange.