An analysis of three details of improving the inner page ranking

At present, most consumers use search engines to search using a long list of words (that is, long tail words) to search to improve the accuracy of the search, usually the results of this search is some of the internal pages of the site. Because there are a lot of long tail words around a core keyword, a website's homepage is impossible to take so many long tail words, so it is necessary to use the inner pages of the site to improve the ranking of long tail words.

The inner page of the website is like a new website, the website can get a good ranking need the website title, keyword, description and the mutual cooperation between the content, the inside page is also so, so we should treat each article seriously. Admittedly, the site's homepage weight is the main factor affecting the page ranking, but after this factor, the internal page is the most influential inside the page itself. Here, I will put aside the weight of the main factors, from the page title, keywords, description settings and other aspects of the optimization analysis, introduce how to improve the ranking of the article.

　　Details one, inside the page title, keyword, description settings

Set the title and keywords and description of the article is our first step to write the article, so we write the article first to the key words of this article analysis. We should be careful to avoid some too hot long tail words when choosing the key words, such as writing a handmade soap brand article, "Cleansing soap" is the key word, through the mining tools can be seen, the word competition is relatively large, for small and medium-sized webmaster is more difficult to optimize, so we have to take the strategy to extend the keyword, Usually to increase the attributes of the keyword, such as "hand-made cleansing soap", such as the general can avoid the fierce competition in the word, so in the peer to get a higher ranking.

the details of the second, reasonable distribution of keywords, control the keyword density of the article

In addition to setting a good title, keyword and description for the article, the keyword density of the article is also very important. Just like when you're talking to someone, you tell someone what your point is, but the content of your conversation is no match, and it will be confusing and not knowing what you're talking about. Search engine is the same, it will judge the content of the article by the frequency of the occurrence of the key words to judge the article. So we write articles in the time to appropriate in the text interspersed with some keywords, but the density of the keyword is also fastidious, usually to control between the 2%~8%, the key words will be the search engine think you heap keywords, resulting in the site is punished.

In addition, for each article appears the first keyword to be bold and set up the operation of anchor chain, but to control the number, avoid all keywords are bold plus anchor.

detail three, insert anchor link for each article, optimize internal links

Previously seen a webmaster blog site, his site is not a lot of outside the chain, but the top keyword ranking is on the top three Baidu home. Through the exchange learned that he mainly do is the optimization of the station, from his conversation I learned that through the optimization of the link between the internal articles to improve the quality of the site, so that the rankings are improved. He told me, in writing an article, you can refer to the other posts in the station, can improve the exposure of the article, at the end of each article can leave the address of this article or the previous and next address, conducive to crawling spiders.

In addition to the above internal optimization methods, but also through the sprocket to improve the ranking of the article, perhaps my experience is only to improve the internal page ranking method in the bucket, but this is my actual operation of the experience, I hope to be in the page ranking sad webmaster Help, if there is wrong place, please correct. This article by the Handmade brand: http://guyuncao.bylots.com/original, reprint please keep the link, thank you!