An old customer is a well?

People who have consumed well water know that the water in the well is always inexhaustible. The reason is that every well has a well that keeps flowing out all year round.

For telemarketing, if we can make good use of the resources of old customers, orders will keep flowing like well water. But how can we ask old customers for help? Let's open a case.

Pearl is a telemarketing staff of a fitness club. Her main job is to promote a Fitness membership card by phone. The company has 15 telemarketing teams with 10 members in each group. When Zhu joined the company, the overall performance of her group ranked last. After three months of work, her group performance rose to the first place, her personal performance ranks first in the company.

Actual telemarketing expert Li Xiangyang made a special trip to ask her to share her successful experience. Zhu unconcealed her secret: She searched for new customers 20 days before each month, and mined old customers 10 days later.

She gave an example of mining old customers.

Zhu: Hello, Mr. Wang! I'm Pearl. What are you doing recently?

Mr. Wang: Pearl. Hello, you have recently arrived in Guangzhou.

Pearl: No wonder I haven't seen you come to us for exercise these days. It's a hard business trip. When can we relax?

Mr. Wang: I will have some friends playing tennis tomorrow.

Pearl: Do your friends have our membership cards?

Mr. Wang: Oh, remember, they haven't.

Pearl: Give it to him.

Mr. Wang: I have three orders at the same time. Do you have any discounts?

Pearl ball: three items are free of discount at the same time, and the company stipulates that off for five items at the same time.

Mr. Wang: I only have these three good friends. Is it a waste to buy more?

Pearl: May I ask Mr. Wang? Do you have any hobbies besides sports?

Mr. Wang: occasionally playing cards or something with a few friends.

Pearl: Play cards and gamble?

Mr. Wang: We have a very small game. We can't talk about the word "Gambling.

Pearl: Do you smoke?

Mr. Wang: Smoke.

Pearl: It's not easy. You can buy two more cards if you have money to buy cigarettes and cards. Don't play cards in the future. If you have time, go to us to exercise and I will do it for you. You can bring your friends tomorrow to get the cards immediately.

Mr. Wang: Well, I can't tell you. Why don't you come to work in my company?

Zhu: Thank you, Mr. Wang. It's not time for me to go to your company now. I will wait until one day to refine my skills in this company, and then I will go to your company for value. Now, you must come over tomorrow. I have applied for five annual cards for you, with a 8000 discount for each card, totaling yuan. If you come over tomorrow, you will be OK.

Mr. Wang: Okay.

The hardest part of telemarketing work is the previous three months. Because there is no customer resources, let alone old customers, we need telemarketers to accumulate one by one, however, after this difficult stage, there was a piece of sunshine behind it.