Analysis: Charles Zhang's search engine conspiracy and the value of Sohu

Some people say that Sohu has no innovation, always follow the others behind, to become the second flower; some people say that Charles Zhang is too "playboy", what are doing, but do not fine, but also someone to help Sohu several times, said Sohu has fallen out of the Chinese concept of the top 10, and some people do not like Zhang Chaoyang love for show, and so on, many of them to Sohu picked out a bunch of problems.

But for the true value of Sohu, but there are many people have not seen.

Charles Zhang's early attention to search engine technology, which from the name of Sohu can be seen. Baidu listed, search engine and related technology research and development to become Sohu's strategic focus, although the market share is not ideal, but in fact Sohu has occupied several important technical heights:

1, Map search. 04 Charles Zhang's acquisition of the Go2map is the three major map service providers, but also the important component of the Sohu matrix, it has a significant impact on the search engine of the future. Because at present, Sohu is the only one has an independent map search engine technology portal site, whether Sina Baidu or Google Tom Tencent, they use the Chinese map services are from Third-party map search engines, such as the picture Bar (Mapbar) or the AU (MAPABC), Only Sohu is using its own map search. Only Sohu also occupies the map search technology Front-End and user terminals, is the only one with the entire map search industry chain Portal

2, Sogou Input method. Portal to do the input method is also only Sohu, this is enough to make Charles Zhang Proud, some time ago Google followed also copied a. By the world's top transnational corporations plagiarism, is the people angry, but also explained in the network input method, Sohu has walked in front of everyone, including the technology known as Google.

3, other search techniques. I recently used Sogou news search, found Sogou in the crawl real-time has been very close to Baidu, and some aspects even beyond the Baidu. The author searches His name, the day published in the column of a few articles all show up, and Baidu's news search seems to be more backward than before, the frequency of spiders crawl significantly lower.

In search technology, Charles Zhang has been swept to the ground, and for the original acquisition of the matrix of several items, now also can not be belittled.

1,chinaren Sniper Mop. When Chen Yizhou sold the Chinaren to Charles Zhang, it was said that the transaction amounted to 20 million U.S. dollars, equivalent to 160 million RMB; a few years later, when Chen a boat rallied to make a difference in the forum and community, the Chinaren he had sold became a stumbling block. Chinaren to prevent the cat from entering the school community to pre-empt the attack, the Chinaren's community was revamped into a mop-like two-column style, which attracted a lot of young cat users. When Chen a boat all directions, Charles Zhang but Shing, see Recruit, Shanruta. Cat Fox battle, Sohu almost victory.

2, the focus of real estate market value soared. The focus property was bought by Sohu in 2003 with 1600 dollars, and a similar acquisition took place last September, when Telstra, Australia's largest telecoms company, announced a 51% per cent stake in SouFun (soufun.com) at $254 million. So that means that SouFun is worth about 500 million dollars. You can compare the focus to the SouFun flow comparison, the two are very close, if the value of the focus net is also hundreds of millions of U.S. dollars, Zhang's acquisition in three years doubled dozens of times times.

3, stick to the network game position. The industry's portal in addition to NetEase is to network games as the main income, other portals such as Sina and Tom have basically abandoned the operation of large-scale online games. But Sohu will be a large network game has been "play" down. From the early operation of the "knight" to later "sword online" and even the recent "Tianlong eight", Sohu operating level of network games gradually proficient, and Tencent, Xinhua, like the third camp from the game of the Novice promoted to the second echelon of the main team. It is worth mentioning that Sohu has the Internet's largest online web portal 17173, the most powerful network of Sohu operating resources.

If Sogou search engine is in the product level to obtain a certain advantage, Sohu matrix is the success of the capital level, then compared with other portals, Sohu in 1 years after the arrival of the Olympic Games, to get the eligibility of sponsors, it will be in the next few years in the brand advantage, And this advantage allows Sohu in the content portal to produce a qualitative leap, will be in the brand, users, traffic will bring a huge boost to Sohu.

Those who blame Sohu no innovation to see Sohu input method; those who accuse Zhang Zhang too the heart of the people to see Sohu matrix now development. When the so-called critics on the internet use Alexa to measure others, don't forget to take Sohu a site and others than, Sohu's value lies in his matrix (The matrix of the site domain name will be different), as well as the matrix in the past few years the rapid growth of the value brought.

Charles Zhang recently bought one of China's largest and most luxurious private yachts, his name is "Happy". Pursue happiness, start a business, show yourself in your career, and achieve your career when you show yourself. Sohu's value may also be in people, a know technology to understand the product to know how to invest in life, a fox as smart as the Charles Zhang.