Analysis of four main reasons why novice operators fail in PPC ads

Any net earning project, want to make money we need to know the reason that will lose money clearly. As a webmaster to want to make money through PPC advertising, first of all we also need to understand why some AdSense operations PPC advertising will be beyond their means. There may be many ways to make a profit, but the reasons for failure often come mainly from three or four aspects. In the past 2012 years I have operated a year of PPC ads, the author found that the main reason for PPC advertising failure can be roughly summed up for four points.

One: the choice of product competition is too fierce

A lot of novice peers in the operation of PPC ads are going to see those more profitable products, for example: L-carnitine, P57 this some popular goods, although the profit is high, but often the competition is very fierce, many novice chose the product, think open a PPC account, investment point Money can wait for profit. The greater the hope is often disappointed is the greater, many friends complain PPC advertising competition is too big, bad operation. In fact, in the author's opinion, more than 90% of the novice operation PPC will lose money are from the choice of products too fierce competition. Unfortunately, many beginners do not know the reason, always thought it was their own account optimization problem, quality score is not high enough. I am responsible to tell you here that the reason you lose money is because of your product out of the question. The author suggested that the novice in the operation of PPC advertising when the first do not choose those who are too fierce competition for the goods, to have their own successful experiences and experience before starting contact with this category of goods.

Second: The choice of keyword is not accurate

A large number of people novice Operation PPC Advertising failure is from the choice of PPC key words for some conversion rate is not high, which caused a day to consume two hundred or three hundred of advertising costs but did not receive a list. So for beginners how to choose more accurate PPC keyword. The author here suggests that we put keywords directly into the product brand keywords. For example, you choose the weight loss medicine P57. Then you put the Product keyword is P57 related keywords. Change all the keywords related to P57 into phrase matching.

Advertising rankings do not have to fight for the first, but to ensure that the top three, the daily budget advertising fee within hundred yuan. Delivery time we can try to choose at night. This is because the product is generally female white-collar workers, and at night this class of users time is the most. The conversion rate is also the highest.

Three: landing page and customer service

I have heard many operations PPC novice in complaining that every day to the site traffic has more than 100 IP, but there is no conversion to customers. The conversion rate is extremely low.

Visitors to our landing page through our PPC ads, and then to trust us to buy our products, has a systematic process. For example: Landing page design, customer service consulting and so on, these details will affect the conversion rate.

If your PPC landing page is just a copy of someone else's site, the title description does not have their own characteristics, customer consultation Half-day No one replied, I think you spend more money on PPC is also no effect.

Four: lack of proper adherence

Many beginners in the operation of PPC before that this is a windfall, easy industry. And we can see today many dozen do PPC can earn 1000 yuan of the period number to attract a lot of novice to enter the bidding novice, all want to from PPC to earn their life in the first bucket of gold. But often most people can not support more than six months, the majority of people are persisted for one months, did not make money, on the one-sided view of PPC competition, not earn money. This is also the reason why many new PPC operators are ultimately losing money.

When I operate PPC, I also start from losing money, but the author finally persisted, in the step operation of the author believes that it is a victory is really the truth, if you can focus on PPC in this industry to stay for a year, the constant combat bidding skills, I believe your income must not be low. Above is from the mobile phone QQ http://www.mobileqq.net/original, reprint please retain the source.