Regardless of website construction or website optimization, as well as the late Internet marketing, rich and quality original content is always indispensable. Compared to site optimization link building, content is a site of flesh and blood soul. No content, the design of the site again exquisite, the production of further improvement is undoubtedly a vase. Pleasing to the design of course can make a deep impression on customers, but the rich quality of information content is the real needs of customers. For search engines, this is even more so. Based on the current technology, search engines can not recognize flash and pictures, but only to understand the text, and search engines are preferred to a unique original content.
In order to effectively enhance the user experience, now the search engine has become more and more intelligent, user-friendly. This is why many previously very effective pseudo original method, now gradually do not see the cause of the effect. False original things are not their own intentions to write out, but by changing the title, adjust the word order even by adjusting the paragraph sequence, replace phrases and so try to deceive, cheat search engine. However, we firmly believe that, go out to enhance customer experience, the intention to write quality original content outside. Based on the search engine rankings on the original, there must be some unique methods.
First, to ensure that the theme and content of the article in line with the site theme
Some people think that the original is not easy? How many new things happen every day, seafood the sky is written, not to mention the search engine itself on the quality of the article is not high. This dangerous idea not only hurts the search engine but also deceives itself. Irrelevant original method, can only let search engine thought this website topic is unclear, the thought is confusing. Needless to say the weight of ascension, not down the right has been very good. And really good original, just like the college entrance Examination writing text, the site itself has been determined the theme is the title or central idea of the composition, the original will revolve around the central idea to write. If your site is a site-building class, you should at least make sure that more than 80% of the content on your site is centered around the center.
Second, the right to strengthen the key density and reasonable layout
Often see some websites, in order to optimize and original, the site on the home page several can update the article place, the title inside very stiff nested keywords. Do not say to the customer to see, oneself is not feel very awkward? After the article was crawling spiders, search engine will be based on the content of the article and some words appear frequency, determine the content of the page keyword. Originally a very perfect keyword determination mechanism, to ensure that some people malicious use, there are many people directly in the article piled up keywords. This construction made out of the site, perhaps the ranking is very close to the front, but never long-term stability. If you want to improve the density of keywords, the more feasible way is to ensure that the statement fluent, logical premise, the appropriate in the article in different places layout keywords, MO mechanically.
The statement of the article and the internal logical relation are fluent and reasonable
Why is false originality now more and more bad? The most critical thing is that artifacts processed by pseudo original processing will be processed beyond recognition. believe that every intention to write the article, there are internal logical relations, including the paragraph arrangements have their own truth. and false original is to destroy this beauty, will originally reasonable logical relationship, originally fluent word order whole wrong sentences even misspelled words flying. Do not talk about false original, that is, in the real original process, we should also attach great importance to this point. Before writing in the article, carefully comb the context, carefully words and phrases, to ensure logical reasonable statement fluent. And the best way to test this is that the article after the completion of their own carefully read a few, check in which is not fluent or misspelled words place.
Four, creative can be a new Good article title more easily included
Creative, can be a new article title, not only to attract customers to click, improve the article and page browsing volume. But also will promote the article reprint quantity and the link quantity, can be described as three. For the search engine, perhaps just like our Chinese exam, the teacher marks the composition, look at the title, read the first one or two paragraphs and then read the end, and then start to give a score. The title of a good article can make people's eyes bright, let search engine faster discovery and crawl. But what needs to be emphasized is that website construction and site optimization process, the article title is creative new, not to casually think a loud name can, but to the content of the article to refine.
Five, hard to face practical writing users first quality priority
I have written the "site optimization to the high level is forgotten search engine", as the title said, the site optimization of the starting point or refuge points are users. As a website construction and website optimization personnel, every day around the site to do the link, write original purpose is what? is to promote the rankings. And what is the purpose of the ranking? is to allow customers to better find the site, looking for more potential customer resources. In other words, the content of the Web site is ultimately more reserved for viewers to read. So, when we start to write original, we should set up the user first point of view, hard to write quality articles, for viewers to read, rather than to deceive the search engine to get a momentary ranking pleasure. Even if the rankings because of deception, but a mess of the content of the site, the same will not attract customers of all ages.
Website construction and optimization, the most key and most important is the content, and is unique, rich in quality and readability more content. Determine whether the original content of quality standards is also very simple, one is the search engine can be sustained, more rapid collection has been sent to the article; The second is, the self feel that their content can withstand scrutiny, is original intentions, or a patchwork. Content is the core of a website, if you think of better site production and site optimization effect, then please focus on the original from now on, adhere to, will let you show a more brilliant smile. This article by the professional website construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) whole and the idea original, the more splendid content we will continue to launch.