Analysis of Litchi FM, Himalaya FM, Dragonfly FM competitive Products

Analysis of Litchi FM, Himalaya FM, Dragonfly FM competitive Products

Background:

Radio applications in recent years more and more popular, after video audio has become the next piece of blue sea potential.

This article introduces three FM applications, and selects these three on the one hand they are the three most popular applications in the Radio app for the average user usage. At the same time, the three applications also have a distinctive style and positioning, Dragonfly FM is the first batch of radio applications, but also accumulated a large number of users, once became the leader in mobile radio industry. And Himalaya from behind, whether the daily use of the length, or start frequency are far ahead.

Lychee FM Film and television audiovisual class 59th Month Live:

Himalaya FM Film and television audiovisual class 33rd Monthly Live: 596k

Dragonfly FM Film and television audiovisual class 26th Monthly Live: 595k

1, Product Overview: Product positioning and comparative advantage

	Lychee FM	Himalaya FM	Dragonfly FM
Product positioning	Committed to reinventing the radio station, everyone can play the master.	Anytime, anywhere, listen to what I want to hear.	The best Internet radio.
Characteristics	L Unconditional support for individual podcast creation. L has powerful recording function, up to 60 minutes, automatic noise reduction without processing. L UI Design is more literary and fresh.	L Audio Products in the most complete, including multi-file gold program. l have the recording function recording, the individual can apply for the certification of the host, but there are certain requirements. • Large user size and social success.	L cross-regional listening, and include Hong Kong and Macao, Europe and America popular radio stations, the number of radio, wide range. L Support Hardware FM listening L support interaction with DJ and host. L Car Mode one-hand touch control, convenient and quick.
Play	The first Chinese podcast app that allows you to open your own podcasts and record programs on your phone.	Listen to jokes, listen to novels, listen to the news, listen to music, listen to training, want to hear everything!	There are two modes: listen to the radio and interact with the DJ. Traditional mode: Listen to the radio like the radio.

Three applications are the main UGC+PGC network radio stations, but the focus is different. Litchi FM emphasis on the concept of everyone's anchor, the broadcast threshold is very low, on the path of UGC to go more thoroughly. Himalaya FM is a multi-content, wide-audience route. Dragonfly FM is more focused on live and PGC, from the resources of the Dragonfly FM is a certain advantage, and a large number of radio and self-media people have a cooperative relationship, PCG content quality is relatively high.

2. Scope layer (functional specifications and content requirements)

	Lychee FM	Himalaya FM	Dragonfly FM
Featured content/Personalized recommendations	√	√	√
Search	√	√	√
Live Radio	X	√	√
Custom/Favorites/Downloads	√	√	√
Play	√	√	√
Host recommend show	√	√	X
Community	√	√	X
Listening Friends/Contacts	√	√	√
Audio release	√	√	X
Value-Added services (hardware, free flow)	X	√	X

Summary: In such a list of features we can observe: 1) Litchi FM is not live content, from this point can be seen in the UGC on the way to the path of how determined. 2) Dragonfly FM does not have a recording function and community functions, you can see dragonflies do not recognize the concept of full democracy, but also not very optimistic about the prospects of social platform. 3) Himalaya very avant-garde launch of value-added services, including hardware business and free-flow business, this is a very good attempt, after all, a platform regardless of the upfront how to burn money, ultimately still rely on their own hematopoietic function. This will catch up with other platforms as well.

3. Structure Layer and frame layer

The first-level menu of lychee shows a very strong positioning information: Everyone can play the game, and the entire app is designed to facilitate users to record the direction of tilt, recording accounted for a full tab.

Himalaya is a quiet, all-encompassing. Himalaya also has the recording function and button, but it is hidden under the "Me" menu item.

The structure of the Dragonfly FM can be seen as a leader of the staid, for social functions hidden deep, and only contacts, information two buttons.

Classified Information Architecture: Classification is a very important navigation for discovery pages:

	Lychee FM	Himalaya FM	Dragonfly FM
Classification
Sub-category page
Summarize	1, the use of a variety of classification: type, style, scene and age, many thoughtful consideration. However, the style, scene and age are more abstract and subjective, the audience understanding is very diverse, it is likely that the audience does not agree with the situation, once the psychological gap, this function will be reduced to chicken. 2, in the sub-category of the page, it is necessary to guide and recommend, and Litchi FM here the treatment is slightly simple and rough.	1. The classification is more comprehensive and objective. 2, the sub-category contains a view of the guide, movie Blog These sub-columns, content more and comprehensive but not complex feeling.	1, all categories in the form of two-level titles exist in the Topbar below through an up and down arrow to scale, provide the topic sorting function, very light introduction. 2, sub-category provides a more complete content classification, there is guidance, there is a degree of differentiation.

About search and recommendation, search and recommendation provide listeners to listen to the entrance, their presence helps the audience to find the content they like, to help users to form a certain stickiness, so it is very important.

	Lychee FM	Himalaya FM	Dragonfly FM
Search and recommend
Recommended Search
Summarize	From the interface design, three have given a lot of attention to search, easy to find use. However, we can see three content and user group differences from the content of the default search: Litchi FM to literary youth small fresh more, have a sense of extraordinary vulgarity. Himalaya users are inclined to listen to entertaining programs. and the Dragonfly FM users are more inclined to listen to hot event related programs.

4. Presentation Layer

The overall style of the Litchi FM is relatively fresh, the recording and playback of the page is also very distinctive. Digital coding as a mark is one of its characteristics, when listening to a traditional radio sense, but the disadvantage is that its Chinese label is relatively small, the identification is not strong.

Himalaya is inclusive, covering a number of functions, but the interface does not appear very bloated, especially the play key suspended in the entire application, in the play there is also a rotating animation effect, there is a record of the feel.

Dragonfly interface is very compact (top bar is the search and logo, the middle of each two-level page, bottom bar is the play button) each function key can be recognized at a glance, but the experience of the perception of a matter of opinion.

5. Development Prospect

Audio market is a relatively late development of a market, there is no giant into this field, many scenarios and user needs are not fully excavated and guided, so is a broad prospect of the field.

This is accompanied by some unanswered questions: as the market enters more and more, the homogeneity of form and content becomes more and more serious, and the competition between the platforms becomes the competition of exclusive high-quality content. The platform is not only involved in the introduction and release of content, but also into the production of content. Litchi Himalaya's UGC strategy can expand its content resources to a large extent, while dragonflies hold a bounty contest, but this is not enough, but also need to let those high-quality content bloggers see cost-effective economic benefits, to ensure that it has the power to continue to export high-quality content.

Another problem is marketization, how to profit, advertising plus car hardware is feasible, how to do? It is known that dragonflies and Himalaya are trying to do this.

Analysis of Litchi FM, Himalaya FM, Dragonfly FM competitive Products