Analysis of several reasons for the poor bidding effect

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The last two years heard very small and medium-sized enterprise's voice: The bidding effect is getting worse, the promotion cost is more and more high. A few years ago, a few promotional fees can lead to many potential customers to effectively consult, and can deal with some. Now the promotion fee is high, very few customer consultation, and the consultation of the customer many did not deal, the bidding is more and more difficult to do. I came down to think about this question, hereby write an article on this kind of question, analysis of its specific reasons, I hope to be useful to you! Small head of the auction assistant today to give you a detailed explanation.

Check Hongjiang I think Baidu bid effect is not good there are 5 reasons:

First: The competition intensity of the whole industry increases again.

Attentively note, will find that every year each industry will increase many entrepreneurial small companies, because Baidu bid threshold is not very high, these small companies have no money to raise too many salesman, so choose to join Baidu promotion, to seize the market. However, an industry in a certain region in a specific time market size is almost fixed, volatility is not small, the number of competing enterprises more and more, so divided down, each enterprise to obtain a smaller market.

Second: Baidu bid cost improvement.

As a result of the rise in social prices, Baidu bid keyword cost is higher than in the previous years, resulting in a day in the same promotion time within the budget to increase, and sometimes not in direct proportion to the number of consultations, making more money, the effect is not known. However, the increase in the price of Baidu bidding for all competitors are the same, fair.

Third: Baidu bidding professionals are missing.

Many enterprises do not have professional network marketing personnel to Baidu bidding account management and maintenance. The first two years of bidding casually into a customer consultation, and now more focus on the delivery skills. Account is not professional, the site is not professional, delivery skills are not good enough, so that money is not used in the right place.

IV: The economic crisis brought about by the relevant industry benefits decline.

Also do not rule out the global financial crisis caused some enterprises to decline profits, so that the relevant industry chain effect also slipped. For example, the real estate price control, building materials, decoration, home and other industries caused certain impact. Of course, this is what we can not change, fair.

Five: Product price problem.

Most of the customers are concerned about the price problem, this is my personal experience, the most frequently asked questions in the customer consultation is the price problem, so some customers come to the site consulting, ask the price problem, customer service answer high, the guests will go away, he will go to shop around, if the answer is low, Or no answer and no profit is not friendly to the customer. So customer service in the quotation of the control, is required to have a certain skill, done, can retain a large number of potential consulting customers. Specific tips Please see my previous article on the product online consulting offer tips.

OK, the main reasons for the impact of the economic effect of the above five points, of which three are enterprises can not be around, we have the same competitive environment, two of which can be a way to change the enterprise. So the bid is definitely still to do, after all, compared with the traditional sales customers are active contact, the odds of success is greater. Secondly, the cost of the salesman line is also very high, to obtain potential customers and quality is not necessarily on the internet so high, and new salesman growth time longer, higher cost of training. So the bid is the choice, adhere to, can not do anything, to use good skills to do this thing, will certainly have effect.