Analysis of six kinds of Web site content to effectively improve the user experience

Web site to improve the user experience, then must start from the content, because the content is the user's ultimate browsing target, is the user to find the source of the information needed. The quality of the content is the determining factor of the user experience. In fact, website optimization is mainly aimed at content, after all, users visit the site is mainly to see content. Therefore, only in the content of the user experience, can fundamentally improve the user experience, although some site features, site navigation settings also need, but the content is the most critical. Improve the user experience, so that users adhere to the site, only in the content of the full effort, there is greater certainty. Today I talk about what kind of content can improve the user experience, adhere to users:

easy and interesting content

For can make the user relaxed mood content absolutely can improve the user experience, why so many users like to visit the forum, use QQ chat? The main reason is to ease the tense mood at work. So improve the user experience, then some can relax nerves, so that users can eliminate fatigue content is precisely the most popular users. Why is entertainment so popular now? Because it has the function of relaxing the nerves, many of the entertainment content is described in a brisk text, so that the user will not be able to browse the content of a repressed mentality. And because these are often the topic of the conversation after the appetite, nature will be welcomed by the vast number of users. So, even if we do not have entertainment materials, but there are other, such as the article with a light sense of writing, so that the article will not digress, but also allow users to relax when browsing, a lot of it is easy to stick users.

content that has actual data

The whole text, without any data to fully explain the content, is not good content, even if the content is wonderful, it will make most users feel visual fatigue. The author has tested, through the survey of friends, most of them do not like to see the content of pure text, such as even the data are expressed in Chinese characters, not to get the user's heart. It's like this: In general, the number 99% expression will certainly be 99% more popular with users. After all, the user is not auditor, there is no need to use a unified text format, and for the number, each user has a full love. Like NBA data, those who like to watch games are particularly concerned about their numbers. So, no matter what content, if necessary, use the actual data to explain, so that users can feel the authenticity, and secondly will not make the article too boring.

content in graphic format

Look at the content of pure text is the most easy to make users feel aesthetic fatigue. And if it is some introductory content is more so, the lack of pictures and pictures with the description of the quality of the day is the difference between the other. Let's take the entertainment content for example, for the entertainment content, we can see that if the content is too short to be accompanied by pictures. Second, most of the star's introduction will be accompanied by pictures of stars, this is to facilitate the user to understand the meaning of content, after all, the content of the picture can make it more vivid and lively. And for the picture can also let search lead to crawl, just an ALT tag on the line. Therefore, the text format content, not only conducive to site optimization, but also to reduce the user's aesthetic fatigue. Under the double benefit, the natural enhancement user experience is inevitable. I prefer the text format of the content to update the site, as to what benefits, webmasters can explore their own, the total of each of these benefits are very let you accident.

a unique view of the subject

For some copy collection of content, users do not bother to look seriously, look at the title directly to the bottom, so naturally unable to provide a sufficient user experience, and users of this kind of content is not cold. Even if it is no use, because they have seen, know that the general meaning of the need to look again. The user is not a fool, and will not be so easy to be fooled by you, even if you are fooled by the return of course is to leave. Therefore, the content of the acquisition and replication does not meet the requirements of the user experience, then need to analyze from another angle, for the general user, like some original ideas, like basketball games, the more wonderful the more people look, and what kind of view is unique? The answer is two contrasting points of view, As for you, A and B two well-known experts of the dialogue, its pros and cons are said, and the detailed explanation is a unique point of view, coupled with their own insights naturally formed a user favorite article. Such articles are particularly popular with users. Therefore, the original idea of content can stick to users, improve the user experience.

Related recommended content

Relevant recommendations do most of the best to absorb a wonderful reading recommendation, this kind of content from the surface on the description by other users like, and according to the psychological phenomenon of people, the general people feel good themselves will want to see. And each article is set up similar readings, will enable users to browse through a post, and do not know what they want to do, meaning that they help users to recommend reading topics, of course, the recommended content to really have the value of the line, the sheer flicker is not to change the loyalty of the user. such as similar article recommended, top recommended, wonderful reading, article Picture browsing and so on, these can allow users to have their own choice of content, this will not use the user do not know what to see, we can guide when necessary, it is easy to change the loyalty of the user. Of course, this premise is that the content of the whole station must be of value. Otherwise the fool will become a loyal user, even a little valuable information is not.

content with strong interactivity

What is a user experience? Does the user experience simply provide information to the user? I do not think that this is the user experience of all, more users like to read the content after the comments, and users also like strong interactive website. It's as interactive as the forum, so it's easy to keep users. For the site can also be done, through the update with the user interactive content to stimulate the user's interest, in fact, as long as the user has to express their views of the place, natural users will not read the article has no opinion, although some sites provide mailboxes, but who would like to send an e-mail. Instant interaction is the most critical, like eating in the winter, after the cold still have appetite to eat? So, the interactive content can really let the user to mention the interest of publication, with the place to express their views naturally to the user's psychological pent-up strength to dissipate, in other words, users like the natural site success. And what kind of content interaction is strong. For example, a place has a rainstorm, nature will have a report, then the user will definitely have feelings after browsing, for other people's blessings and so on, such as the most can mention user interaction, so, this is the interactive content of a simple example.

The PV value of the website can not explain the user experience in depth, also can not explain users like the site, sometimes the user can be a variety of boring points and increase, only through the content can mention the user's mood is the most critical, because the content is the ultimate goal of user access, so, from the root of the solution is not just the symptoms and the root causes? This article by the Http://www.yiwad.com Advertising Alliance exclusive feeds, reprint please leave a link, thank you!