Analysis of some of the most common Web site profit patterns

Profitability seems to be a way for a website to go through, a lot of the construction of the website is running a profit, but the profit model is very easy to directly affect the user experience, but also may affect the income of the site operators, in thinking about how their site should be profitable at least to find out, What are the profit models now, and then choose to change according to your personal circumstances. The market on all the Web site profit method to write the article is no more than to cheat clicks, the actual site operator's help is not small, the article cited several current more popular profit models and points, hoping to provide you with some ideas.

　　The most common advertising launch

Ads on the site can be subdivided into CPC/CPV/CPA and so on a variety of, specific in the major advertising alliances are detailed, generally, unless the site's stickiness is different, otherwise these kinds of advertising methods of the specific benefits are not too much, mainly by the site's traffic decisions. Some webmaster hands a large number of websites or even the station group, you can consider the volume of advertising to obtain revenue.

The first can be in the major Advertising Alliance application, the current mainstream of course is Baidu Google several, if the site can be several home to try, in fact, the difference is mainly in the type of advertising, the benefits are very small. Get ads is generally a section of JavaScript code, you can use the delay loading technology to delay the loading of ads to avoid multiple ads affect the speed of the site.

In the measurement of return should also consider the formal advertising alliance, and some relatively small advertising alliance seems to give a high price, but the content of advertising is too miscellaneous, edge ads have a lot of illegal advertising, if your site is very large users should pay special attention to this point. such as Baidu Google ads also have a precise mode of delivery, based on large data to calculate the user's browsing habits after the ads, so may be the user and you actually browse the ads and different.

There is also a relatively rare way of advertising, is the initiative to sell their own site ads, so do not care about thousands of PV and other measures, but at least the site has a large flow or a brand can be considered.

　　Content Charging System

If you have mixed experience of the forum is not difficult to find, many forums have set up a VIP zone, some features and content only to the individual VIP open, there are some download sites, film sites, resource sites are starting to do content charging mode. It looks as if the content of the charges more reasonable, whether it is a single or a time period charge can be more than the profit of advertising, but in the site itself does not attract visitors to the place, no huge user stickiness before doing so, will only let their own site die faster.

For example, some of the works on Baidu Library may have to pay fees, other brands of the library have such a fee system, but not directly to the renminbi, but the website operators to develop virtual currency, these virtual currencies can be recharged. It seems to be very successful, but only a large flow of the library dares to do so. Starting a novel doing so may make money, but it does not mean that every novel stands to make money.

If your site has a certain number of users, but also have some content to attract visitors, the use of content charging system will not lose users, but will lead to the growth of the number of users. This is a wonderful user mentality, when users know that your product is better, they even pay some money is at the expense of, like a hunger marketing, people will feel that these fees are worth it.

　　Service Charge System

This is probably the most profitable way to make a website today. For a few examples, in the watercress listen to music when you do not have the option to choose the 192kbps rate; Several mainstream video site watching video is also not directly choose the super clear quality, QQ space will not bring all the background music and so on, these requirements are to be paid before use. You pay, the website provider gives you a more perfect solution more comfortable service is the best embodiment of the service charging system.

If you want to use this fee model, it is best to give users some free experience of space, do not think that users are free to use is their own loss, like video sites, if I do not let users see some of the super clear film how they will know the effect of the Qing? Aliyun free Server for you to use, when you use your hands to ask you for money will also appear reasonable, wait until the user is accustomed to better treatment, the user charges are justifiable, and the user itself can be compared, they can clearly know more, this payment is for some kind of experience and pay, It's not about getting the money to experiment. If Aliyun do not give people free use, I think there are still many people are unwilling to try Aliyun.

This seems to be too far from the operation of most individual stationmaster, that everybody can look at the forum such as SEOWHY/A5, take seowhy to say, recharge can convert money then open signature anchor chain to connect, this is a kind of service system charge, And seowhy operators are very clear that seoer are urgent need for a link to increase the chain, if only simply nofollow off the anchor chain to meet I think the forum will not have so many people are anxious to reply (of course, including machine replies). For many of the webmaster is also the case, my site which is outstanding, I can convert it into a service-type charge, of course, how to do or should webmaster own to think, if I can analyze every site to find the most reasonable service charge system I have to do a service fee system consultant, Where will you stay on the blog to write articles.

Stationmaster's service Charge mode if novel can get everybody's approval, for a website development also help not small.

　　Cooperative profit Model

If I have a drink topic website Now, gather a lot of beverage enthusiasts (of course this is a bit impractical), in discussing the various drinking methods of cola and related products, I can and Red Bull master and other entities such as business cooperation, the creation of a functional beverage theme module, even write a little soft for them. This example does not look very friendly, but we look at the current assembly of computer sites, book sites, etc. are not all doing this, to the offline business is also a good publicity/profitable way.

Even some industry soft, c2c business model can be included, to find a suitable cooperative business for the site's own brand is also a good promotion, and once successful cooperation for their own is not a business experience. Even if it is to pull some investment, hit the investor's logo, can be regarded as a cooperation, from the point of view of the webmaster, but also their own efforts have been recognized.

There are also search engines, navigation stations, games, and so many different profit models, I mainly introduce these several or because they are more suitable for personal webmaster, and the development of the Internet so fast, maybe which site operators a pat on the head has a better mode of transformation. In fact, for the Site builder operator, no one has more than you know the details and direction of the site, only you have the right to decide where to go in the future of the site, in the face of profit confusion when seeking advice is important, but also should ask yourself how to do, other people's profit method may be useful in his site, Copied over but not necessarily scientific.

Summing up so much, in fact, the Internet profit direction although very wide, want to get out of the road is not a simple thing.

Source: Veidt Blog submission, original link.