Analysis of the cause of the EDM Marketing FAQ's message being returned

Source: Internet
Author: User

In the EDM marketing process, many customers mentioned that mail delivery success rate is too low, this article for everyone to analyze the reasons.

First, their own problems


The wrong recipient address of the message is the main cause of the return.

The recipient's email address is generally formatted as [email protected], where name is the recipient's mailbox name and domain.com is the domain name of the recipient's mailbox service provider. Any part of the two sections that fill in errors may result in a return of the letter.

You can follow these steps to check the address of the recipient you have filled out:

1. Please check if the domain name contains characters that are not allowed to be used, such as/, *?; such as These characters may be the wrong characters that you inadvertently entered when tapping the keyboard;

2, please check the format of the domain name is legal, in general, the domain name format is domain.com;

3, please check the recipient address you entered whether there is not the space that should not appear;

4, re-check the recipient address you entered, check the address of the existence of some easily confusing characters cause you to enter the wrong. For example:

Capital Letter O with the number 0,

Small Letter L with number 1,

Lowercase letter G with the number 9,

Small Letter L with capital letter I.

After the above checks, you still cannot find the wrong reason for the recipient address, please contact the other side, to confirm that the email address is correct.

second, the other side of the problem
The recipient's mailbox or the recipient's mail provider may also cause your message to be undeliverable. The following are some of the most common causes:

1. The recipient's mailbox is full or the remaining space cannot hold the mail you sent;

2, the recipient refused your mail;

3. The recipient's mail service provider has the frequency limit of the receiving letter;

4, the recipient's mail service provider will distinguish your message as spam;

5. The recipient's email service has blocked your email address.

    • The recipient's mailbox is full or the remaining space cannot hold the message you sent

    • If the recipient's mailbox has been filled with mail, or if the remaining space in his mailbox is less than your message, the message cannot be delivered successfully.

    • The recipient has rejected your message

    • The recipient may have created some mail filtering rules that caused your message to be rejected. For example, you are added to the blacklist.

    • Recipient's email service has a frequency limit

    • In order to prevent spam, many mail service providers have a frequency limit on the acceptance of the message. If you send a message to a recipient too frequently, or send a large number of messages to a user who is a mail service provider, the email provider may temporarily refuse to accept the message you sent, causing the message to be returned.


      If you send mail to the same mail service operator too often, you can try to slow down your sending speed and see if you can fix the problem.

    • The recipient's Mail service will distinguish your message as spam

    • Your email content may contain keywords for suspected ads, causing the recipient's mail service to reject your message as spam.

    • The recipient's mail service has blocked your email address

    • The recipient's mailbox provider may have blacklisted your email address and declined to receive any messages you sent.


Third, network problems

The network communication quality is unstable or the speed is too slow also may cause the mail cannot send successfully, causes the return letter.

The mail server for the QQ mailbox may be temporarily unable to contact the recipient's mail server, or an error or disconnection occurred during the contact process, causing the recipient to not receive your message.


This article is from the EDM marketing blog, so be sure to keep this source http://edmyingxiao.blog.51cto.com/5411059/1620711

Analysis of the cause of the EDM Marketing FAQ's message being returned

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