Analysis of the current situation of China's Unified Communication Market in the Olympic year (1)

During the Olympic Games, the Unified Communication Market continued, and international giants and domestic enterprises seize the opportunity to seize the market hot spot in an aim to seize the heights. The size of the market depends on the amount of demand. With the 3G application and the awakening of a large user group of small and medium-sized enterprises, the emergence of the Unified Communication Market is on the eve of the outbreak, and the huge market cake is sprayed with fragrant cream, it attracts many international giants and entrepreneurs who dare to compete for the secrets of the world. Innovation and application have become the main theme.

Analysis of international giants:

Microsoft, Cisco, and beidian entered the market earlier. Microsoft launched the Office communication server software two years ago. It can be said that it was the initiator of the Unified Communication wave, however, before that, the process of combining voice and data has started, but it is only until the supplier starts to eliminate the differences between fixed and wireless communication, the launch of online status display software, instant messaging, desktop video conferencing and other services, Unified Communication began to become popular. The Giants showed unprecedented enthusiasm for Unified Communication.

In terms of product services and security, Microsoft is a vendor that has gained insight into the Unified Communication Market from desktop or application software. Microsoft said, "Microsoft UC technology uses software-centric security policies, integrate multiple communication methods such as VoIP Phone System, email, instant communication, mobile communication, and audio/video Web conferencing into a single platform. Users only need to authenticate their identity to access all communication modes ". Its Absolute dominance in the computer desk has led almost all Unified Communication vendors to seek cooperation with them.

Currently, Cisco is based on networks and hardware. In March this year, Cisco released the Unified Communication System version 6.0, which provides a new unified collaboration feature.

The traditional telecom giant beidian announced the launch of CS1000 R 5.5, as the core part of Unified Communication, to enhance mobility support for the beidian Unified Communication solution, more progress has been made in energy conservation and emission reduction. Different products enable the integration of smartphones, mobile devices, and office phones/software clients, and provide telephone functions for PCs using Windows operating systems through the software extension module.

A major advantage of these Unified Communication Products launched by international giants is that they rely on powerful technology and financial support to launch mature products and high-quality services, however, we can see from a series of events in Cisco's open-source and Beijing Telecom's painful transformation that the above-mentioned companies have a major problem: they are not capable of making big moves.

Multinational corporations may have advantages in market research, but the advantages are not absolute. Market emphasis on different regions is inevitably different, in addition, the ability to quickly respond to market research results is an important factor affecting the development and operation of these companies in the region.

In the face of the Chinese market, they were in a passive position, unable to control the market trend, and were very small when competing for the Chinese market, market entry actions are often limited to cooperation with large Chinese state-owned enterprises in specific industries. The high price threshold makes small and medium enterprises that occupy the market economy in China daunting, moreover, the absence of targeted products cannot meet the specific requirements of domestic enterprises for Unified Communication products. This is the main reason why international giants have been on the verge of the Chinese market.

In the case of a video conference, Chinese enterprise users prefer "face-to-face" communication methods to grasp and convey information in a timely manner, this practical application was not prominent in the Unified Communication Products launched by the Giants before. Although many manufacturers have begun to notice the differences in market requirements caused by specific national conditions, they have lost their lead and lost their advantages in this regard.