Analysis of the essential qualities of stationmaster keywords competition degree

As a struggle in the Internet war Webmaster, need to have a lot of quality: adhere to the belief, calm attitude, strong executive power, good at analyzing the opponent's psychology, there is an important quality is to learn to analyze the main keyword competition. Site construction to determine the initial site of the key words, keyword determination is not blind, before the determination to learn to analyze the heat of the keyword, as to how to analyze the heat of this keyword, bloggers to tell you the specific method:

First: Analyze the keyword search volume. After the website construction is good, must determine its main key words, chooses the good key words not to be immediately optimized, optimizes before to the keyword analysis indispensable. The first thing to analyze is the keyword search volume. Search the main keywords in the major search engines, see the key words in the major search engine search index is how. Search a large number of keywords, in the strength of the competition must be larger, search for small words, although the competition is small, but can bring you the possibility of benefit is small. At this time you have to decide whether to choose this keyword to do optimization, if you can not distinguish this keyword is competitive, then look at the following analysis.

Second: The analysis of keywords ranked in the first several sites. Perhaps you will say that Google Baidu Index high key words, the competition will certainly be high? The key words of competition how to also see the keyword ranking of the previous sites, for these sites you need to analyze from many aspects:

1. Website URL: Look at the first 2 pages of the site, independent domain name of the site accounted for how much, if the top few sites are basically independent sites, and are the first optimization of more, so for this keyword, the strength of the competition is there. If just some third party blog site, or two-level domain name site, or internal page optimization, such a keyword competition is quite small.

2. The distribution of website keywords. See the main keywords in the distribution of major sites, site title whether there are related to the main keywords, keywords in the site density accounted for, the main keyword in the site within the chain of the page situation. Observe a few days more, look at the first few pages of keywords ranked site stability, stability of some sites, in the distribution of keywords is not what advantages. Some of the key keywords in the rankings are competitive relative to the strength of a larger point.

3. The overall weight of the website. Analysis of the previous pages of the type of site, there are some large-scale corporate sites, or the high weight of the independent site, whether there are some large-scale portal sites, if there is a portal, social networking sites, such words will certainly be highly competitive, want to do up the difficulty is there.

4. The overall operation of the website. The overall operation of the site will affect the key words of competition, analysis of the external chain of rival sites, see the main source of the chain of those, outside the chain of the source is stable and reliable. There is the overall PR value of the site, how the site is included, the site's user experience degree. For competitors are snapshots of new, many outside the chain, the site included a stable, high PR station, the key words of the competition and on a level.

5. The space analysis of the website. Keyword ranking of the most influential to the number of Web site space problems, the site is often not open, spiders can not access, users can not access, such a site's natural competitiveness has declined. Analysis of the opponent's website space server stability, whether independent IP, with the server under the operation of other sites.

6. These factors can affect others and also affect you, so you should also pay attention to the choice of space when you do the keyword. Like bloggers do the site optimization keyword, choose ixwebhosting Host Service, now the keyword to do Baidu home 4th, keyword competition is big, but have good host support is much better.

Finally: Use webmaster tools to query. Now there are a lot of webmaster tools can query keyword index, you can also see the key words related Baidu Index, keyword competition strength size. But this is just a tool, found the data is only for you to refer to, can not be used as a key factor in the heat of the keyword, the specific analysis of the data or you have to analyze, analysis can be interpreted to read the keyword heat.

Webmaster should have such an analytical quality, is not to say that analysis is all right, analysis is for their own better use, analysis of opponents of the site in order to make their own site to do better, after the analysis of the decision to do this keyword, to use the advantages of the opponent, to remove their disadvantage, so as to do the key words up.

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