Analysis of the reasons why graphic design should be used in banner design

In banner design, you will often use some graphics to select text or some picture frames. Why do this, in fact, is helpless. If we look at a picture other than banner, almost rarely use graphics, of course some banner also do not use graphics, there are reasons, we can specifically analyze.

One: Art picture why generally do not use graphics.

The purpose of graphics is to attract attention and play a role in prompting. But art has its own way of doing it. They typically use color shading or size, or some special effects to highlight their theme. Because the graphic has a separate function, it will destroy the overall effect. Moreover, the art picture is the first, the text is very few, can do very big, moreover also is not the theme, also does not need the graphics box to elect.

The above pictures, through the difference of color, the size of the theme, the creation of special effects, is enough to show the author's intentions, and what to do with graphics. For example, the first picture of the color of the second pair of large hands and black background of the third close-up of the fourth of the arrangement can reflect the theme, the other is not important. Here the graphic is the subject, and the text is secondary.

Second: Why banner like to use graphics

Banner is generally used for product publicity, so do not allow the use of light and shade to performance, most of them are relatively bright colors (also not absolute, some such as mobile phone camera class will use black), so you need to use other methods to express the picture. The second banner text is more, the text is relatively small, (at least inside often will appear fine print), so the difficulty of performance is further increased. You can only use graphics, such as triangles, rectangles, or circles, to highlight topics. This is a helpless choice. Third banner people care about products, the overall artistic effect is not heavy, so you can tolerate the use of graphics. Most importantly, banner need words to explain, the importance of writing far more than art pictures.

The reason for using squares above is that the four characters in the box are too loose and tidy. Leaving the box will make the whole picture messy.

This picture is also, leave the box, the picture is a bad picture.

Text has a wave, without graphics will still be ragged. Moreover the text is too small, the attention degree is not enough.

This is the most interesting, using the small flag itself box, too creative.

That's a normal one, nothing to say.

Also in order to be the integrity of the text.

The circle is the most classic.

The above pictures, with what graphics, there is no absolute law, the most important is coordination. Overall coordination, on the line.

Three: When banner can not use graphics

If the text is less, you can enlarge, this is optional use can also choose not to use, second, if the text is longer, generally do not use graphics. Because longer text itself can enhance the attractiveness.

Text slightly larger, actually also used a little box, is the red below.

Text is longer and can be used without graphics.

is also the length of words

The text is larger, and it is easier to identify.

The text color is bright, behind is black, easy to recognize.

The following several, why not use graphics, the text is longer, there is no way to use graphics, and long text itself is attractive, why superfluous.

Now the most taboo designers are similar, will have their own ideas in the inside, so there will be a variety of graphs, will not rigidly adhere to any one format.