Analysis on reasons for leeching of webmaster base caused by Luoluo algorithm

Since the release of the Baidu Luoluo algorithm, many websites have been K. Recently, it has been found that the webmaster base of well-known webmasters in China has not been able to escape the attack, and site: zzjidi.com has no snapshots, the number of indexed items dropped sharply to 88. As a hardcore user of the website, I have been observing and understanding the website for a long time, and initially analyzed the reasons why the website was K, hoping to help the majority of webmasters and give them a warning. If the analysis is unreasonable, you are welcome to discuss and point out.

Source: webmaster tools query webmaster base results

What are the reasons for downgrading Baidu's webmaster base? I think:

First, content quality: there is no doubt that Baidu measures the quality of a website. Content quality occupies 50% of the weight. Most of the articles on the webmaster base are collected on the internet and have not been processed. Although some of the articles are contributed by column writers, they found that most of the articles contributed have been published on the Internet, or they can be understood as being crawled by Baidu Spider on other websites, therefore, such an article belongs to non-original articles for Baidu. A large number of non-original articles, over the long term, Baidu's patience will lead to the risk of K stations.

Second, the update frequency. In addition to improving the content quality of a website, it is particularly important to maintain a stable update frequency. If you are familiar with the webmaster base, you can find that, the homepage of the webmaster base has rarely changed. The changes mentioned here refer to the changes in the homepage data instead of the layout changes. Every day, Baidu spider enters the home page of the website and finds that the data is the same as that captured last time. After a long time, the spider will also lose patience and will not crawl further. The website cannot attract spider visits to your website every day, which leaves a risk of K;

Third, external channel, through domain: www. ***. according to the com query, the webmaster base has made some efforts in the construction of external links. However, through the overall data analysis, it is found that the external links are released through a single channel, basically concentrated in several typical webmaster forums, blogs, and DZ official; long-term manual release of external links on several fixed websites will be considered cheating. Baidu's more recognized external links are natural points, rather than manual release. Baidu has updated this situation many times in recent years.

Fourth, the sale link. Through the PR query, we can find that the PR of the webmaster base is 5. High PR can bring convenience to websites and lead websites astray. As far as I know, the webmaster base has been cooperating with the transaction platform of Alibaba and the webmaster's house, that is, there has been a link for sale. This time, Baidu's green radish algorithm aims to combat the sale of links to increase the weight of the website. Alibaba has been downgraded slightly, and the transaction platform of the webmaster's house has also been closed. So it is estimated that the webmaster base will be K this time, and the link sale will certainly have a certain possibility.

Nowadays, with the severe challenge of constantly upgrading search engines and constantly updating algorithms, if a webmaster wants to build a website, the only way to do it is to implement content in a down-to-earth manner, the SEO industry's most popular saying "Content is king, external chain is King" is already in the past, and those who have always targeted "external chain is King" are about to move away from us. There is a good saying: The best SEO is not SEO. It is critical that the website content can meet user needs. Finally, I hope that the webmaster base will be able to tide over the difficulties as soon as possible. I hope that all websites that are suffering downgrading or being K will survive!