Analysis on profit models of literature and art websites

When I went to the job fair a few days ago, "Zhiyuan" in Beijing asked MM to write a planning case: to build a literary and artistic site, and to require professional content and commercial operations. According to my understanding,
The so-called "Commercialization of operations" requires this website to make money.
Although, in the eyes of many people, literature and art refuse to "cool", Literature and artists also need to eat, and building and maintaining a website also requires a lot of investment, therefore, literature and art websites also need to make profits-at least to support their normal operation and Development.
So I went to some well-known literature and art sites and found that these sites do have their own profit models. I would like to write a few articles today. I will pay more attention to them later, strive to write a decent article.
First, advertisement
Take the "Yifan public welfare library" as an example. When you open its homepage, three advertisement windows will pop up, one being "medium resource", the other being "Taobao", and the other being "passionate movies". In addition to the pop-up window, the inner page is also embedded with a total of nine advertising lines, including the Asian dating center and Scott Securities.
The second is to sell CDs.
Taking "e-book time and space as an example," e-book time and space "carved their e-books into CDs for sale on the website. The price is 28 yuan/CD, and the cost of each disc is only 2 yuan, the freight cost is only 5 RMB, and the profit is still quite high. However, whether there is any infringement in this case still needs to be further explored.
Third, content charges
The most famous of this kind is "Banyan Tree ". There are also some websites that, under the banner of fundraising, donors can get their VIP identities. In fact, they are also charged for disguised content.
The fourth is publishing books.
For example, "Tianya community", "hometown", and "文 ", such websites should be charged for profit from the author's contribution.