Analysis on the application of internationalized monetization

Overview

Statistics from September 2015 show that Chinese developers accounted for 23% of the current TOP200 in overseas markets, but 41% of the "potential" of the new app for millions of users in overseas markets in recent years came from Chinese developers. Baidu Overseas mobile advertising platform is to see this, to help China Mobile developers to solve the problem of overseas problems, to provide better commercial solutions

AD Style

International monetization, commonly used in the way of monetization: advertising sales, cross-promotion, diversion and divided into cooperation.

1 Advertising positions SOLD

The ads in the app are in a variety of formats, up to a full-screen ad every time you open the app, to the bottom of the app's narrow interstitial. There are also significant differences in the form of charges, which can be charged by the number of impressions (CPM), or by the user's click Charges (CPC), or by the user's download activation and successful purchase (CPA) charges. The more complex the operation, the higher the cost of advertising is charged. Here are a few common forms of ad positions.

Open-screen ads

Open screen ads appear in the application launch, generally full-screen display 3-5 seconds, advertising content can not click Jump, mainly applicable to brand advertising.

Figure Switch Screen AD sample

Information Flow Advertising

Information flow advertising is a form of advertising that is interspersed with social-type apps to intelligently promote user preferences and features based on social group attributes.

Banner

Banner ads are located at the top of the page, in the middle, anywhere on the bottom, but across the entire or most pages of the banner.

Interstitial advertising

Interstitial ads provide an easy-to-use, windowed UI that allows apps to display ads at fragmented times such as pause, resource loading, and the app's business context to minimize damage to the app's user experience.

Figure Switch Screen AD sample

2 Cross-promotion

Cross-promotion, also known as "Application Push", "Traffic Exchange", refers to two or more mobile apps in their respective application interface to display promotional information of other applications, motivate users to download and install the promotion method.

The mobile app that participates in the cross-promotion is nominally the interchange advertisement, actually is the sharing user, can significantly increase the conversion rate when the user group fits in the situation. Cross-promotion to exchange advertising means that both parties do not need to make cash investment, so cross-promotion is also known as a "0 cost" to obtain the promotion of users.

3 Diversion and partitioning cooperation

Start with the App Store, game-type app, and analyze diversion and split collaboration patterns.

App Store, mainly app promotion, pay by activation (CPA). mainly direct promotion or from the network to grab advertising offer, in a way to obtain income.

Game app, currently a more popular way of monetization is "integration wall." Display a variety of points tasks in one app (download and install recommended high-quality apps, registration, fill-in, etc.) for the user to complete the task to earn points for the page. The integration wall according to CPA billing, as long as the user to complete the integration wall task, developers can be divided into revenue.

How to improve the ability of monetization

In order to improve the ability to become active, advertising must be more accurate delivery. At present, the problem of precision delivery is mainly manifested in two aspects, one is the target population is not accurate, mistakenly will be existing users or loyal users as the core users of the product, the second is to belittle user behavior, only by basic social attributes to define users. User portrait, can solve the above two problems perfectly.

User portrait, that is, user information labeling, is the enterprise through the collection and analysis of consumer social attributes, lifestyle habits, consumer behavior and other key information, the perfect abstraction of a user's business picture, can be regarded as the basic way of enterprise application of big Data technology. The user portrait provides the enterprise with sufficient information base, can help the enterprise to quickly find the accurate user group as well as the user demand and so on more extensive feedback information.

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International monetization Application Analysis