Analysis on the causes and solutions of Tencent becoming public enemy of the whole nation

In China's Internet market, every area has a big, tough role. Portal has Sina, Sohu, NetEase, search has Baidu, Google, network games have grand, nine city, casual games have the public, E-commerce c2c Taobao, ebay, instant Messaging MSN, Yahoo ...

However, these Chinese Internet industry and even the entire IT industry's ruthless role, have a common enemy, that is-Tencent. Not only are these big companies, in fact, Tencent's hacking into every subdivision of the internet has caused many rivals to panic. A few days ago, click Technology President Leverling Foreign interview announced publicly: Tencent QQ has become a ' public enemy '.

The reason why Tencent became an enemy of the whole nation

Why is there such a situation? What is the reason for Tencent to become a public enemy? It reviewer Liu Xingliang that there are several reasons for this:

1, income first, Hotta. May 16, Tencent released its first quarterly financial report for 2007. Earnings showed that in the first quarter of 2007, revenue was 773.1 million yuan, an increase of 19.8% per cent, the chain growth of 8.4%. On March 31, 2007, the renminbi against the dollar 7.7232 exchange rate, Tencent revenue of 71 quarter to 100 million U.S. dollars, the income scale remains the first position of internet companies. China has a saying, called "Hotta", become the eldest, you have to accept the fate of the target.

2, oneself too arrogant, too high profile. In the face of Sina, Sohu, NetEase old brother Three, the former brother Tencent Big horse Golden Knife announced, "I will be the Gateway boss!" Tencent's basis is traffic, according to Alexa traffic statistics, Tencent is indeed the first portal. This year, who also know the flow of gold. To call the boss, but also to see real gold and silver. 2007 Q1, Sina's network advertising revenue for 31.8 million U.S. dollars, Sohu for 25.6 million U.S. dollars, NetEase for 7.27 million U.S. dollars. What is known as the portal boss of Tencent, its network advertising revenue geometry? Just a little taller than NetEase, 9.6 million dollars, weaker than Sina's one-third.

3, everywhere to complain, four enemies. Look at all these years, Tencent sent who to the courtroom. Liu Xingliang not complete statistics, this list has: Taobao on the existence of a large number of QQ and Q-Coins and other transaction information on Taobao, because of the IM dispute "computer software copyright infringement disputes and unfair competition" as a result of the prosecution over the palm of the Infinite; said repeatedly by malicious slander sued Beijing Thousand Oak Company and its donews In violation of its registered trademarks and intellectual property sued Chery QQ, because of its development of voice chat system product life for the "phone QQ" and sued Beijing Tong Li ICT Technology Development Co., Ltd. because of the online games "QQ fantasy" illegal "plug-in" indicted from Beijing, Shanghai, Anhui, Guizhou and Shenzhen, five young people ...

4, to expand to many platforms. For example, Andy Cool E-game platform users need to communicate, but only rely on the forum is not enough, so many users through QQ to communicate, and Tencent itself launched a battle platform, many of the cool users have been lost to Tencent. And di cool itself to do instant messaging service cost is too high, so forced to cooperate with the click of Science and technology, the function of Lava-lava integrated into the disco-ping Taichung, to sniper Tencent QQ expansion.

5, ambition is too big, what all want to do. Ma publicly declared: "Wireless has more than 10 billion yuan of plates, we must go in, online games have more than 7 billion of the plate, Tencent can not give up, advertising more than 3 billion of the plate, Tencent can not give up, Tencent can not give up the search, E-commerce." "Tencent dream of" The future Wanzai, unified rivers and lakes.

6, the stickiness is too big, the industrial layout forms, causes the panic to many opponents. Registered users more than 550 million, active users more than 220 million, at the same time more than 20 million online users, so that Tencent QQ into the domestic IM market undisputed hegemony, in absolute monopoly position. Whether you see Sina or NetEase news, whether you play grand or nine city games, the computer will hang a QQ client. They have a strong reliance on QQ. Rely on instant Messaging this killer application, Tencent has formed an IM, qq.com, QQ games and Pat net four platforms, also that Tencent has been emphasizing the "online life" industry layout, around the formation of the community to carry out a comprehensive business layout for community users to provide information access, communication, entertainment, Business, such as a full range of Internet content services.

7, the offensive desire is very strong, and Gongwubuke. Tencent exerting force to do the portal, doing, the flow is more than Sina, Sohu, NetEase, become the first; Tencent exerting force to do casual games, doing, online number and income over the joint public, China Game Center, become the first ...

Has Tencent really become a Big Mac?

Today's situation, intentionally or unintentionally, Tencent seems to have become a Big Mac, and won the "Public Enemy," the title. In fact, careful calculation, in addition to the field of IM, Tencent in other respects far from the supremacy, not to mention the "future Wanzai, Unified Lake".

Look at Tencent's earnings, the main income from four, advertising, internet value-added, telecom value-added services, online games. Apart from the bad comparison of internet value-added, let's analyze the other three aspects:

First look at the Internet ads. As mentioned above, Tencent is only third and less than One-third of Sina. Don't repeat it here.
Second, look at telecom value-added services. In the 2007 Q1, Tencent is only in the second position, the boss of the position of Tom Occupy. Tom's income is 31.82 million dollars, Tencent's income is 25.4 million dollars.
Finally, look at the online game. In this field, Tencent didn't even have access to the top three. 2007 Q1 Net game income, eldest brother is grand, the income is 65.29 million dollars, second is netease, the income amounted to 62.39 million dollars, third is nine city, income 36.42 million dollars. Tencent's revenue is just half the weakest of the three, at $18.25 million trillion, in nine cities.
A simple analysis of the real gold and silver, you can see that Tencent is intentional or not, "Public Enemy" hat is buckled up.

Tencent's Way out of the hat of "enemies of the whole nation"

I do not know whether this hat Tencent is wearing very comfortable, there is no want to take off the meaning. If you want to take off, in fact, it is not difficult, Liu Xingliang a few strokes, we all listen, Tencent's top 9 level (Jianpeng language) also the GU false listen.

Trick One: Do an entertainment company, and entertainment to benefit, deep dig deep out. Look at Tencent Q1 's earnings, the Internet value-added revenue reached 360.6 million Hong Kong dollars, reached the total plate of 46.64%. To the QQ to put on some fashionable and gaudy clothes, some virtual pets, for some virtual status of QQ members, these can not be high man's discernment of gadgets, on average one months to Tencent contribution 120 million Hong Kong revenue, an average of 4 million a day, the average 50 yuan per second. In other words, you blink a bit, Tencent relies on these "gadgets" to take away 50 yuan. This is the essence of Tencent, the need to do a good job, Tencent's part of the high-level can lose even a little thought of contempt. If Tencent really has "the future Wanzai, unified rivers and lakes," the idea, then the river to reduce the entertainment of the lake.