Analysis on the phenomenon of Web site punishment under several different situations

Site optimization process is likely to appear optimization, optimization is not appropriate, causes the website to be punished the phenomenon, the search engine updates the website to have some more or less changes, the website promotion because of what will be the search engine punishment, this also said the website is punished after the processing method, that website if is punished will have what performance, the blogger gives everybody to say.

　　first of all: optimization over being punished. in the development of the Internet, webmasters are SEO optimization as the only way to optimize the site, so often there will be excessive site optimization phenomenon, resulting in the site is punished, for such a site, the search engine will generally give what kind of punishment? First, the website is plucked, the search engine updates, The site will be included in a large number of reduction, such a phenomenon on the site is pulled hair, and this is also the site to optimize excessive punishment. Second, the site outside the chain of a large number of reduction, often in the forum can see the webmaster inquiries, why their own site outside the chain to reduce thousands of, then should think about is not their own optimization over, this is the site is the harbinger of power down, or to pay attention to the intensity of optimization. Third, keyword rankings, in order to improve the ranking of keywords, the site of the number of keywords appear many times, leading to the phenomenon of excessive optimization often exist, keyword dropped, to query the keyword density is too high, so as not to be punished can not recover.

　　Second: replacement template is punished. website on-line, according to the user's experience, the replacement template site is also a lot of people, webmaster change template, encounter to the site was punished things are also very normal. What kinds of punishments are there? First, the snapshot is not updated, the snapshot is the webmaster to change friend chain when the most important basis, snapshots do not update the webmaster will also be very depressed, but the replacement template, snapshots do not update is very normal phenomenon, spiders to your site do not know the template, not to give you updated snapshot is a small punishment. Second, the site content is not included, just replaced the template site, spiders to the site do not know the overall structure of the site, it needs to be reproduced in the template of the site, in this case often there is, the site content spiders are not included, or included but this time does not give you out, or only to retrieve data but not into the database. Third, the site weight down, if the site often change the template, the weight of the site will certainly be affected, the weight of the site is not high, the article is not included, this is due to the original replacement template. Webmaster should be how to change the weight of the template after the decline, we can refer to the implementation.

　　again: The space is not secure to be punished . The problem of the website space is the most important question, is also stationmaster people's most headache question, regardless of said anything wants to talk about the space question, if the stationmaster encounters the space not to be steady, the website by the search engine punishment, what kind of embodiment? First, the biggest is to affect the user experience, Web sites that affect the user experience are also less meaningful for search engines. Second, resulting in the site is down the right, the site snapshots do not update, included reduced, the chain reduction, keyword ranking decline, these effects will not be stable with the space relationship. Finally, the friends of the chain affected, your site is not stable, and you do friends chain webmaster will not let their own web site along with the implicated, so the friend chain was revoked is sure there will be. So good IDC business owners are the primary need for a reliable server, fast Web site opening speed

　　finally: The replacement keyword is punished . Website to change the keyword operation on-line, the keyword is the spider discriminant website's most important specimen, the long time collects the website the key words, but because you change the key word will bring the influence to it, the key word change, will cause the situation should be stationmaster most often encounters. Snapshots are not updated, keyword rankings do not rise, or the site is not included in the article are likely to encounter, if you want to reduce punishment, then we have to face the site to modify the title after the search engine changes, methods on those, the key is to see how the Webmaster's executive power, whether it can prevent the site is punished.

Site optimization of the punishment phenomenon is very common, webmaster encountered the site is not excited, calm find the cause of the punishment, and then to solve the problem, the site to restore normal still very promising.

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