Analysis on the prospect of search engine marketing and microblog marketing

Speaking of micro-bo, everyone thought of the first time is Sina Weibo, said Sina Weibo will say Chen Yao, said Chen Yao will talk about Weibo marketing. As we all know, Sina Weibo 09 the second half of the formal online, Chen Yao is one of the first stars to enter Sina Weibo. On Sina Weibo, Chen Yao walked is the pro-people route, coupled with Chen Yao's micro-bo content of literary fan son, so Yao Chen with the help of Micro Bo fire up, the inevitable become "micro Bo Queen." The number of fans as high as more than 20 million, that is, Chen Yao released a micro-Bo compared to a Star TV. Therefore, many people think of this powerful advertising market.

A time to form a "micro-bo hot" phenomenon, said Weibo many people to it highly. Micro-Bo propagation speed is particularly fast, the audience groups are also relatively large. There are even predictions that search engines will eventually be replaced by microblogs. Therefore, micro-blog marketing has become a large number of enterprises to develop a field. Now there is a lot of information online about companies recruiting micro-bloggers, who want to do it by running microblogs. If an enterprise Weibo can do the number of fans, then a micro-blog will grow in geometry. They calculate an account, if a company's microblog is forwarded by fans, fans of fan forwarding again, so non-stop forward, his influence even more than a television media ads. More importantly, the cost of a tweet is almost Nil. Under such logic reasoning, Weibo is placed on a shrine, and search engine marketing is beginning to be a lot of people sing. In fact, the late development of micro-blog to a degree, I really bad prediction, but I think Weibo short time is not a substitute for search engine marketing. The main reasons can be analyzed as follows:

　　First, the content of micro-bo "scattered", the search engine biased "thin"

Often play Weibo people know that the content of micro-bo, a lot of specific summary of relatively messy, not a systematic summary. and search engine It's targeted relatively strong, the content of the search is more concentrated. And if the customer is really going to search for something, I think the customer is more willing to choose a search engine that spends less time and has a more focused content.

　　Second, micro-bo biased towards entertainment, search engine biased to information from time to time screening

Many people with microblogs tend to be entertaining. They are interested in sports, entertainment, political and business celebrities who can participate in the discussion of some of the views of celebrities through microblogs. Or listen to some news information platform. Microblogging is more of a public information window, so the microblogging marketing effect will not be too obvious. and search engine to crawl the thing to differentiate and classify, more intuitive. Therefore, the promotion of microblogging marketing, now can only be a preconceived. It will take a long time to really get people to form a microblog search. What's more, there is a lot of uncertainty about the selectivity of microblogs, and search engines are more fixed for customers.

　Third, micro-BO marketing content for the king, search engine marketing a variety of channels coexist

If fans have loyalty to your microblog, try to curry favor with the fans. Content for Wang is the key to micro-blogging marketing, it is important to provide fans with different advice and thinking every day, Weibo and fan loyalty will not be too strong in the short term. And the search engine is not the same, it can be ranked through the auction, keyword ads, SEO and other channels to do the first page of advertising, and this micro-bo short-term is not possible. In fact, micro-bo marketing can really bring a lot of benefits to enterprises, the authorities do not have the authority of the statistical results. From this point of view, the market of micro-bo marketing is still to be developed,

From these analysis can be seen, micro-bo marketing is still vague, of course, a lot of entrepreneurs celebrity interaction and speculation, but also to the corporate brand will bring a great publicity effect. But for many small and medium sized enterprises, the way of microblog marketing still need to expend a lot of energy to study. and search engine marketing through more than 10 years of development, relatively mature. For the enterprise marketing also has the immediate effect. They belong to the social media marketing, one is the search engine marketing, the two marketing methods are very different. So it will be a coexistence phenomenon for quite a long time to come.