Analysis Sogou Navigation Web site Why to join the news

The author is the use of Sogou browser, nature is also the use of its navigation web site. When it comes to navigation web sites, China's several navigation sites are different, I do not evaluate here, but recently I observed a small change Sogou navigation site. That's Sogou. The web site has added news, including real-time hotspots, stars, videos, games, military, women, entertainment, etc. Also has the refresh function, namely can quickly find the current hottest news, perhaps this is borrows the search engine spider crawl principle. Content are from the major authoritative sites, such as Sina, Sohu, NetEase, Phoenix, China Network TV, the first video and so on, such a large site of the credible news, rather than just call Sohu news. At this point the author is still very agreeable, actually said here has not mentioned today's true core content, just to Sogou navigation website news made a brief introduction.

Today, the main want to introduce is Sogou navigation URL Why to join the news, can give us webmaster what kind of enlightenment. How does the author analyze Sogou to join the news? is due to the author of a chance to learn about Sohu Video CEO Why the news in the first place in the navigation. In fact, the big video site does not do so, such as Youku, potatoes, Archie Art, Music Vision, in the navigation of the first position are what movie TV and so on. Sohu Video is like this before, but later Sohu video The news This column moved to the most conspicuous position, according to their CEO explanation is this, is to cultivate user habits.

Why does news nurture user habits? In fact, the majority of netizens have the habit of watching news, as long as they see their favorite news will be clicked to see, if more times, every time in this place to see their favorite news. Later on the site will have a habit, because the news is an endless TV series. Sohu Video In the past to buy TV dramas in the process of spending a huge amount of money, but this way can only attract a brief flow. After others there is better to see more hot TV, people will not hesitate to choose to leave you, so the hit drama can only bring traffic, not to retain traffic, not conducive to the development of user habits, users do not belong to the sense. The news actually has this function, the user if every time discovers here is recommended that it likes the news, next time he wants to see the news the natural will think you.

When the user has a habit of you, you recommend your product is a matter of course. We sogou navigation home page to add news to the purpose should also be so, is to cultivate user habits, as we all know, the navigation Web site there is no technical content. Do a navigation site for a few hours. The big companies are winning because of the clients they have in their hands. For example navigation Web site is to use the browser to do, Sogou navigation Web site is also done with the browser, Baidu's hao123 because there is no browser protection, has now lost the first navigation URL of the throne. Why are you saying this to everyone? The reason is to say that the world's Web site navigation is a look, with your Sogou navigation site with navigation Web site and hao123 are the same, this switching cost is quite low. In other words, the navigation URL itself does not have any stickiness. Sogou Navigation Web site to do the news is to do the user stickiness, can also be said to cultivate user habits.

For example, users in the Sogou navigation Web site to see news habits, which are recommended in his usual favorite news, if the replacement to navigation site, found that he likes to see the news. At this time he also need to look at the news to find their own, and this is also a time-consuming, time is a cost ah, is not it? And in the Sogou navigation URL inside can look directly, how simple. If a habit of using Sogou to navigate the Web site, the browser or Sogou high-speed browser in front of him. The premise is that the default is their own navigation web site, I believe users will be accustomed to using Sogou navigation site, so that people will even its browser to use, this is the cultivation of user habits, but also sogou navigation Web site Why to recommend news the real reason.

What kind of revelation does this have to our majority stationmaster? I would like to ask you a word, your site has to cultivate the user habits of the content? users want to see this kind of content just think of your site? Some enterprises should not say that they have, not to mention their own corporate website has news. Because the news is for your own company to see a few people, the user is not concerned about. So if you want a user to be loyal or accustomed to your site, your site must have a kind of content that users like, and is the latest and most authoritative content. For example, a joke site specializing in current affairs jokes this piece, combined with the current hot events, make a joke, into a piece of jokes to everyone. A long time, the user just want to see this kind of content, will think of your website, when this habit once developed, we can recommend our website other content or advertisement. Let users like our site or profit, and finally said a user to the world, but to retain users need wisdom. article content by Trawa Water Pump http://www.taiquanshuibeng.com/original share, hope that the majority of webmaster friends on the site content has a new in-depth understanding, to win the user, thank you.