Analyzing the differences between mobile devices and PCs in search for paid ads

　　

Over the past year, the development of mobile devices and networks has been the most surprising, and its surrounding markets are not to be underestimated. One of the most influential aspects is the continuous development of the mobile search market. Mobile search plays a more and more important role. Mobile search may have a lot of similarities compared to traditional desktop paid search, but when we analyze it carefully, you'll find that there are many differences between them, especially when it comes to the user's intent to search. Mobile device users and Desktop Search users use a lot of keywords and search methods are very different. And it has a pretty deep impact on paid search ads, so what is the difference between mobile pay-searching ads and desktop pay-check ads? I will share some of my own experiences on this issue. Just understand these points and believe it will help your mobile paid search ads.

　Difference one: Mobile paid search ads are shorter than traditional paid search ads

This distinction must be easy to understand, and mobile devices do not have a large screen like traditional PC devices. Therefore, mobile device search users tend to be less focused on search ads than users who use PC devices. In this context, this means that you must try to express your advertising content in a simple mobile pay search ad, and arrange keywords in simple ads that are important and reasonable.

　　Difference two: Relative to the traditional desktop paid search ads you need more detailed contact information

Users who search through mobile devices are less patient than desktop Search users because of the limitations of their devices, and your mobile paid search ads need to be as concise as possible to tell your searcher your specific contact details. Check to see the ads users generally want to contact you directly through the phone, we should also reduce the user's operation as much as possible, so Google's PPC has launched a click on the function of telephone communication. This allows visitors to communicate directly with the business through advertising information.

　　Difference Three: Mobile search user and Desktop Search user keyword usage difference

Because of the limitations of moving the device's screen and entering the keyboard, the search user's search for mobile devices is much shorter than that for desktop users. We can use some of the appropriate tools for mobile search keyword research, such as Google's AdWord keyword query tool to query. As the following illustration shows, we can use the filter option to find keywords that belong to a mobile device.

　　

　　Difference Four: Mobile search is more localized relative to desktop Search

Our daily Desktop Search, to the author as an example, often search for some more popular keywords such as: "Railway Bureau", "buy tickets", "Spring Festival" and other keywords. But on mobile devices on our daily search content is not the same, the author generally rarely search on mobile devices on these keywords, the contrary I will search some of the daily life will encounter problems, such as: "Fuzhou move station where?" Wait a minute. Some of these more localized searches. And when we're making mobile-paid search ads, if your product or service is local, you have to advertise the layout in a specific location.

With the development of mobile devices and networks, mobile paid search ads will be the next advertiser's battlefield. Understanding mobile search is different to their own advertising funds used in the blade. This article by the Taobao Mall authentic http://www.stuidc.com/finishing edit, reprint please retain the source.