Analyzing the degree of competition to determine the difficulty of promotion

Source: Internet
Author: User
Tags domain name registration

Recently has been plagued by a problem, keyword ranking of the quote question, the first to Beijing, the price of the market is not too familiar with the price of their own hands in the list is from the Internet, recently has been the price list to give customers quotes, the results of all the list has been frustrated, the customer will certainly be compare, Finally, customers will certainly be the choice of low price companies, as long as the keyword ranking to achieve the desired position, their purpose is reached!

Later thought, the loss of customers is a problem, if no more customers to sign, I guess I should go, so I get a new QQ disguise, to the identity of customers to other companies to understand the market price, holding a few of their previous evaluation of the keywords, to ask a few different companies, a company a kind of words, Finally and their own quote single check, my price is not generally high!! It's no wonder that customers are going to be mad at you! found the problem, and then the problem should be solved. has been relying on fraud peer fees are certainly not desirable, must be summed up a set of their own criteria and price range, the bottom is summed up some of their own analysis of keywords to promote the difficulty of the method! (for Baidu)

Standard 1:100 degree related search quantity

Baidu related Search Volume This should all know it, the highest value of this search show 1 after 8 zero, oh, a billion bai, a total of 76 pages, 760 data, because there will be someone to see dozens of pages after the site Ah, I personally will see the 10th page! This search volume is about four levels: 1,000,001, 10.01 billion, 100.04 billion, 4000 or more. Baidu Search volume is just a vague data, data at a glance, a glance can be seen, the first keyword to promote the difficulty of a basic positioning!

Number of standard 2:100-degree bids

Baidu's number of bids can be fully demonstrated by the competition degree of peers, the number of more than 7 of the competition is more intense, the number of bid on the left side of the home page in 10, to understand Baidu auction people should know that some words of the monthly consumption is tens of thousands, high consumption, conversion rate of the low, is a lot of customers will consider the reasons for SEO!

Standard three: Baidu index

Baidu Index can be rough to see a keyword, an industry competition, search concerns less than 100 of the word is a general word, less than 800 of the word is a hot word, above 1000 is a hot word, (for industry sites, entertainment, etc.)

Standard FOUR: The first 5 pages peer site analysis

This data is relatively time-consuming, first of all to see how many sites in the first 5 pages in the competition, then see how many industry stations, mall class sites, and then analyze the rankings by the front of the site outside the chain, friendship links, station optimization, the site Alexa rankings, PR value (old stations have PR value), Domain name registration time and other data!

Analysis of these data, then you can combine their own resources, the customer's website, their own capabilities, estimated to make the effect of the time, and finally make a reasonable offer! I believe that with these aspects, the customer turnover rate will not be too high!

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