Anji White tea debut in China's new song

Brand communication is an important way to enhance brand influence, and it is also the strategic core that enterprises must grasp. Brand communication can not only penetrate the depth of consumer demand, enhance user experience, promote market sales, but also can quickly build brand image, improve visibility.

As a new star in the tea industry, Baiangi white Tea attaches great importance to the power of brand communication. In 2016 to fully integrate media delivery and promotion program, from the high-altitude mainstream TV-Zhejiang TV ace column advertising implantation, to the 24 major cities in the country, and the promotion of regional ground channel support, full media coverage, to achieve a very white brand of air and ground "three-dimensional" seamless communication docking, Deep coverage of the target consumer groups of the main cognitive channels, to seize the consumer mind, expand brand impact.

July 15, 2016, Zhejiang Satellite TV Law Chuanglin card "Chinese New song" first episode, CSM52 city ratings 3.875,csm35 City ratings 4.025, not only the 2016 premiere of the highest TV program, but also broke the Chinese TV premiere of the history of the record! The brand voice of Baiangi tea began to diffuse across the country.

Zhejiang satellite TV China's new song, issued a very white brand strongest voice

As the most successful music talent show in Chinese TV history, "Chinese New Song" (formerly known as China Good Voice) has turned out since the summer of 2012, with its high-end quality, and constantly aroused various topics to discuss, breaking the short-term entertainment program ephemeral effect circle, to create a quality to win the viewing myth.

According to the survey results, the "Chinese New Song" (formerly known as China's good voice) loyal audience mainly concentrated in the high education, high income and a stable occupation of a large number of powerful people. Among them, senior white-collar viewers up to 6.596 points, the share of 21.3%. In other words, 1 of every 5 white-collar workers are focusing on sound. And to 80, the representative of white-collar workers, generally have higher wages, and the quality of life has a higher demand. As the leader of fashion trend, they have always been the vane of the trend of the market, they have a great influence on the consumption of tea market, which is very beneficial to the promotion and sale of Baiangi tea brand. Because the high nutritional value of Baiangi white tea is a focus for young consumers, the main target audience for the Chinese New song (formerly known as China's good voice) meets this requirement.

Therefore, very Baiangi white tea as a national market to enter the brand, firmly grasp the opportunity to achieve strategic cooperation with Zhejiang Satellite TV, Zhejiang satellite TV "Chinese New Song" (formerly known as China Good Sound) in the fifth season premiere of the brand image advertising, for the very Baiangi white tea in the national market promotion, With the help of the high-quality communication resources of Zhejiang Satellite TV, the brand awareness of Baiangi tea was launched, and the Baiangi white tea was opened as the door of Anji white tea into the national market from a strategic angle.

Along the way with you, out of the extreme white brand Road

As the leader of provincial-level satellite TV, Zhejiang Satellite TV has not only successfully created a national phenomenon-class variety show "Chinese New Song" (formerly known as China Good Voice) and "Run It Brothers", for its own create a very high ratings and reputation, but also with the help of existing brand influence, to create a series of high-quality television programs, For example, with high ratings and good word-of-mouth co-star couples reality show Show "You on the road."

"All the way to have you" is Zhejiang satellite TV original variety show, different from the major TV purchase copyright model, "all the way to you," employing a simple employment model to hire a Korean team with rich experience to participate in the program production, together to complete the program content customization and production of the packaging implementation. Since its inception in January 2015, the program has distinguished itself from many programs with its unique new programming model, exciting situational settings, intimate couples interaction and an ingenious outdoor experience.

"You on the Road" column whether from the program name or from the program form, always with deep gratitude and gratitude in which, with the very Baiangi tea brand culture coincides. In addition, "You on the road" target audience focus on the 20-30-year-old unmarried or married women, the age group of young Women for beauty and body care has a great degree of attention and initiative, so "you on the way" program is very suitable for the development of very Baiangi tea potential consumers.

After Anji tea Industry Group Co., Ltd. internal discussion and research, very Baiangi white tea in the strong implanted "Chinese new song" (formerly known as China Good Sound) the fifth quarter of the program premiere, again with the Zhejiang satellite TV, hand "Have you" in the second quarter, become the special sponsor of the column. And in the second quarter of the program, with the program group to go to Europe, to the romantic and passionate beauty of the country-Spain to record, the very Baiangi white tea as a national ceremony to the world.

High-speed rail screen with a very white brand dream

In today's not only to product excellence, but also to the value of the table, fit the market, in line with consumer preferences of the new consumer era, how to stand out in the brand, create a unique brand personality, so as to obtain high sales, become extremely Baiangi tea is facing an important problem. Because on the very Baiangi tea brand, still belong to the brand development of the import period, although there is Anji White tea fame support, but still show thin.

Baiangi tea brand in hand Zhejiang satellite TV found that for the focus on the 30-45-year-old, with high income and higher consumption of middle and high-end people, should be from another point of communication intervention.

In recent years, with the major cities across the country, high-speed rail has been opened, high-speed rail become the first choice. According to the relevant data, in July 2015, the Beijing-Shanghai high-speed railway operation four years ago, the Beijing-Shanghai high-speed railway cumulative transport of passengers reached 330 million people, the data is still growing rapidly.

The huge flow of people is an important advantage of high-speed rail media, and more importantly, the target audience of HSR media is very clear, that is the middle-end people. CRT Analysis report pointed out that the high-speed train passenger "three-high" features more and more prominent, passengers with higher education, high income and consumption characteristics, the consumer potential is large, and this group of people generally value the quality of life, attention to brand awareness, for the large-scale precision delivery of Baiangi tea is possible.

In addition, the high-speed rail media has the incomparable advantage of other traditional outdoor media, that is the advertising arrival rate. The light box advertisement of high-speed railway is usually set in the middle of the train information, which guarantees the advertisement's compulsory attention. And those who choose to travel high-speed trains often have an indisputable waiting time, and the longer the passenger stops at the HSR station, the more likely it is to notice the advertisement.

It can be said that high-speed media closely match the transmission demand of Baiangi tea. Therefore, the Baiangi tea exclusive custom-made to cover 24 cities in the high-speed railway large screen, 90 times per day of each station over the cycle of media communication programs.

I believe that in 2016, the high-speed rail media will help the Baiangi tea full force, into the new field of marketing.

Connect big spread, say very white brand heart

With the development of Internet technology and the "Internet +" concept, based on internet technology to promote and promote products, market demand to explore marketing has occupied the mainstream market position, marketing interconnection is the trend.

The Baiangi white tea is also not able to bypass the internet to spread this ever-growing road. To this end, Baiangi tea actively embraced the Internet platform, the opening of the official flagship store, to help explore the deal customers, to achieve accurate marketing. At the same time, more hired personnel, to create a very Baiangi Tea official website, with the beautiful web page to show the origin of the very white brand, nutrition and other brand information, so that consumers to browse the Web page to form the initial image of the brand. And on the home page of the Baiangi tea show the latest activities of its official flagship store and set up links to create data flow, so that the amount of clicks effectively into sales.

In addition, with the constant attention of mobile, social media has become an indispensable part of people's lives, Weibo, friends and other social media platforms become a battleground for businesses. Baiangi tea is fully involved in social media platforms through web links, dynamic H5 and other forms. Occasion spread by combining hot topics to attract and develop more potential consumers. For example, in the "All the way to you" program, sand overflow son named Anji This topic, successfully in and micro-blog to achieve a high degree of attention, and effectively enhance the Baiangi tea brand influence.

At the same time, the great Baiangi tea all major movements are subject to the main portals and industry Web site attention, the overwhelming news coverage of the very white brand shape formed a great help, so that the very Baiangi tea brand in the fast-changing Internet wave, constantly refresh the brand spread high, towards China's health white tea hegemony.

Anji White tea debut in China's new song