Applied Color Science

As a result of growing in a world full of color, color has always stimulated our visual organs, and color is often the first impression of the work.

Color and life

First of all, before we know the color, we must first establish a concept, that is, if you want to understand color understanding color, it is necessary to feel the heart of life, pay attention to the color of life, otherwise easy to become a blind eye color blindness, like other human senses, color is like our taste, 　　The same material but because of the use of different seasonings and have a different taste, the success of delicious, failure is often difficult to swallow, and color on both physiology and psychology have a significant impact, so color learning is a basic subject of design. Color imagery

When we see color, in addition to feel its physical effects, the heart will immediately produce feelings, this feeling we generally difficult to use words to describe, we call the impression, that is, color image. The color image of red

Because red is easy to attract attention, it is also widely used in various media. In addition to having a better visual effect, is used to convey the vitality, positive, enthusiasm, warmth, advance and other connotations of the corporate image and spirit, and also used as a red color warning, danger, prohibition, fire and other signs with colors, People in some occasions or items, see red mark, often do not have to look closely at the content, and to understand the warning danger, in the industrial safety color, red is warning, dangerous, prohibited, fire-specific color.

The color image of orange

Orange is high, in the industrial safety color, Orange is the warning color, such as locomotives, mountaineering clothing, backpacks, life jackets, etc., because of orange very bright glare, sometimes make people have negative vulgar image, this situation is particularly easy to take place in the use of apparel, so in the use of orange, should pay attention to choose the color and performance of the way, To make the orange bright and lively with a taste of the characteristics of the play out.

The color image of Huang

Yellow apparent high, in the industrial safety color, Orange is warning dangerous color, commonly used to warn danger or remind attention, such as traffic number on the yellow light, engineering with large machines, students with raincoats, rain boots and so on, all use yellow.

The color image of green

In the commercial design, the green conveys the freshness, ideal, hope, growth of the image, in line with the service industry, health care industry, in order to avoid eye fatigue in the factory, many working machinery is also the use of green, general medical institutions, and often use green for space color planning is marked medical supplies.

The color image of blue

Due to the calm nature of the blue, with rational, accurate imagery, in business design, emphasis on technology, efficiency of goods or corporate image, most of the choice of blue when the standard color, business color, such as computers, automobiles, photocopiers, photographic equipment and so on, the other blue also represents melancholy, which is affected by the Western culture, This image is also used in the commercial design of literary works or perceptual appeal.

The color image of purple

Because of the strong feminine character, in the commercial design color, purple is also subject to a considerable limit, in addition to and female-related goods or corporate image, other types of design is not often used as the main color.

The color image of Brown

In commercial design, Brown is usually used to show the texture of raw materials, including, wood, bamboo, cork, etc., or used to convey some of the raw materials of the color and taste, such as coffee, tea, wheat, etc., or to emphasize the classical elegance of the business or commodity image.

The color image of white

In the commercial design, White has the advanced, the image of science and technology, usually need to use with other colors, pure white will bring others cold, grim feeling, so in the use of white, will be mixed with some other colors, such as ivory white, off-white, milky white, Apple , in the daily necessities, clothing with color, White is the main color that is always popular and can be paired with any color.

The color image of black
In commercial design, Black has the noble, stable, the image of science and technology, many technology products with color, such as TV, sports car, camera, sound, instrument color, mostly black, in other aspects, black solemn image, also commonly used in some special occasions space design, Life supplies and apparel design mostly use black to shape the noble image, but also is a perpetual popular main color, suitable and many colors to match.

The color image of Grey

In business design, Gray has a soft, elegant image, but also belong to the middle character, both men and women can accept, so the gray is always popular main color, in many High-tech products, especially with metal materials, almost all adopt gray to convey advanced, technology image, using gray, Most use different levels of change combinations or he with other colors, will not be too vegetarian, dull, and have a stiff, stiff feeling.