Ashin interpretation of Google Webmaster Guide: Design and Content Guide (i)

As a webmaster, on the major search engine webmaster Guide to know all about it? We want our site in Google, Baidu and other search engines have a better ranking and more included, is not to first understand Google, Baidu and other search engine evaluation criteria? The Webmaster Guide is precisely the major search criteria for scoring. As the saying goes, "know the known, victorious", so we can only first understand the habits and preferences of the major search engines, and to avoid its evil, to let our website get a good ranking, high weights and more included. Since webmaster Guide to the optimization of the site has such an important guiding significance, now with Ashinlai well understand the major search engine webmaster guide it. Today Ashin first to explain the Google Webmaster Guide to the design and content guide.

First open the Google Webmaster Tool Guide to the design and content guide This part, the following figure:

　　

From the above figure, follow Ashinlai and look at the first article in the Design and Content guide: "The site should have a clear hierarchy and text links." Each page should be open at least through a static text link. "How to understand this sentence?" The following Ashin from three aspects to explain the meaning of this sentence.

first, what is the hierarchical structure of the site?

The so-called hierarchy structure in layman's terms, as the following figure, the circle in the figure is like the layer of our site. From the top down, it's vertical.

　　

The navigation hierarchy, from left to right, is the horizontal navigation hierarchy. Here Ashin suggested that everyone in the design of the hierarchical structure of the site is best to do two-tier structure, so easy to crawl search engines. Because the weight of the home page is limited, if the weight of multiple transmission, to the inner pages of the weight is very low. The more layers, the lower the weight that is passed to the inner page. Do not underestimate the internal page weight. The long tail of our site keyword, want to rank high, often need the weight of the internal page is high. So our site hierarchy is best to use a two-tier structure, however, specific Web sites to be specific analysis, can not generalize.

second, what is a text link?

Text links, that is, anchor text links, refers to the hyperlink tag contains text, click it can link to another page, such text is an anchor text, this link is called anchor text link. Here Ashin simple to aim at the importance of text links: 1, Anchor text links can improve the user experience; 2, anchor text links can enhance network interconnection; 3, anchor text links can increase the weight of the site.

From the design and content guide in the first article, that the site should have a clear hierarchy and text links, then how to achieve a clear text link standard? I would like to remind you to pay attention to the following points:

1, anchor text diversification, anchor text is too single may be the search engine think cheating. Can be combined with long tail keywords to write anchor text.

2, the number of anchor text, anchor text number, but also pay attention to quality.

3, the anchor text before and after the content correlation degree. That is, anchor text on the page content as much as possible and your anchor text related.

4, Anchor text and you point to the page is related. Whether the anchor text link points to a page is related to the anchor text. If your anchor text is "Furniture" and you link to the page is "travel" it is invalid

5, Anchor text appears naturally, anchor text can not be abruptly inserted into the text, the emergence of nature, is a sentence in the anchor text.

6, anchor text to increase the frequency needs of progressive step. In a short period of time to increase the number of anchor text, or a short time lost anchor text too much. The list of keywords will not be seen or dropped badly.

third, what is a static text link?

In the first section of the design and content guide, "Each page should be opened at least through a static text link", here are the static text links, essentially the link issues, for static text links, for example:

1,http://www.***.com/services/webhosting/sitebuild.asp

2, http://www.###.com/page/services/?79.html

The first is a static text link, the second is a dynamic text link, you can understand if the URL address does not include "?" Number, and and= is static text links, and vice versa is the dynamic text link, the standard static URL address is: xx.com/index.html

Summary: For Google Webmaster Guide in the design and content of the first guide, we just have to figure out what is the hierarchy, what is text links and what is static text links to these three questions, you can read this sentence.

The above Ashin analysis of the Google Webmaster Guide to the design and content of the guide to the first article, for the design and content guide of the second and the next content, Ashin will be in the future of the children, to a series of Google Webmaster Guide analysis of the article way to share with you to discuss the study. Please pay attention to Oh!

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