Atypical survival of an international 4A advertising company

[Sohu IT news] on August 15, April 14, Beijing Time: according to foreign media reports, Sina's share price rose by nearly 4% on Monday due to industry rumors that Microsoft intends to acquire Sina, a Chinese portal.

Multiple organizations and media quoted sources as saying that Microsoft intends to acquire Sina, but neither TheFlyOnTheWall.com nor Wedge Partners, a research institution, has more details. On that day, Sina rose 3.94% to close at $28.25. Sina's current market value is about $1.5 billion.

Neither Microsoft nor Sina confirmed the above message. Last year, Microsoft said it would invest $1 billion in the Chinese market.

Microsoft has a Chinese version of MSN website in China, but most of the channels are labeled with other professional websites. In addition to Windows Live Messenger and Hotmail, there are many users in China, and its "msnchin.com" is obviously difficult to gain a foothold in the portal market monopolized by four portals in China.