Baidu adjusts mobile search sorting algorithm to improve app rankings results

Sina Science and technology news April 11 morning, Baidu announced the start of the mobile search sorting algorithm to adjust, encourage site operators and webmaster to carry out the optimization of mobile phone page, while the new rules will also enhance the mobile phone app rankings.

Baidu related official said that the current use of mobile phone access to the PC site is difficult to get the best browsing experience, after this adjustment and page optimization, users will see more adapted to the phone screen, concise search page.

At present, Baidu for the main site to provide "both mobile phone station and PC station", "only mobile phone station", "only PC station" three different kinds of optimization help. Web site owners can login through Baidu Wireless homepage (open.shouji.baidu.com) for the relevant settings.

For mobile search ranking algorithm adjustment, Baidu said, on the one hand from the mobile user experience needs to improve, on the other hand, to encourage mobile phone pages and mobile app, improve the terminal adaptation and page conversion capabilities.

"Baidu encourages ' search-and-use ', puts mobile app results into mobile web search results, and helps developers optimize the sequencing algorithms for app results," he said. "The developer simply submits the mobile app to the Baidu mobile apps Open Platform (Developer.baidu.com), and Baidu will automatically adapt to the mobile platform that the current user is using," the official said. (Evan)