Baidu bid to promote the course of how to choose a better keyword

Baidu to manage the promotion of Semer to choose the keyword is a commonplace thing. From the initial selection of keywords to the later evaluation of the effect, the middle constantly remove and add to the marketing effect of good keywords. The operation of the key words has become the core of the whole SEM work. And in the face of these tens of thousands of keywords, in the end what kind of keyword is suitable for their own web site marketing needs? Next to Semadmin for many years Baidu bid promotion account management experience under the keyword selection should follow several principles.

　　One is the keyword not too hot

Many small and medium-sized customers in Baidu to do when the promotion of the choice of popular keywords, why? First, the traffic is a sophomore is concerned about high, suitable for brand. Third, the feeling of good results, the usual company's SEO personnel spend a few months of energy and financial resources are to do the front, but the pressure on the head still has a lot of pay promotion links. Four is too much curiosity, some company leaders always like to know the competitor keyword bids, especially those who use many years of Baidu Classic version of the promotion system more like this one. Many of the customers in the Semadmin contact with their own web interface is not good-looking, website visit speed is slow, often appear not open and many pages do not exist, contact method is not obvious, do not install the online customer service system and the website statistical Analysis system, the website consults the management personnel to be very few and so on reason causes the visitor friendly experience to be very poor, Plainly some of the corporate web site is not as good as fishing site to make it easy to encourage visitors to click Online consultation or pick up the phone. Therefore, when the site construction feel has not been completed before the proposal to select some of the bidding flow words. This will only allow you to Baidu bid to promote the loss of confidence. You should choose some popular words that suit your current strength.

　　Second, the keyword can not be too core

Many companies Baidu bidding managers from the company's network department, and even from the Administration department, the Ministry of Finance and other departments transferred to the position. Because of the lack of network marketing skills, in the choice of keywords more emphasis on some products or services of the core words, such as product name, name + model. These core keywords are almost every competitor in the use of keywords, such a word is very competitive, visitors to search these words more like compare. Often such words are displayed high volume, low click Rate, high bid, low consultation, resulting in lower investment returns.

With the competition to fight these words ranked position, rather than to choose some more long tail words, long tail keyword to bring customers, the probability of conversion to the site product customers is much higher than the core keywords. There are a lot of long tail keywords of the site, its total flow is very large. Long tail keyword is extensible, targeted strong, wide range. Taking the account of a tourist account managed by the Semadmin team, we can extend the keyword "Suzhou tourism" as a basic keyword. Such as: Targeted more strong keywords "Suzhou taihu tourism", "Suzhou Yangchenghu Hairy Crabs" and so on; related to the development of the key words "Suzhou Hotel Price" "Suzhou star Hotel" and so on, the extension of the surrounding products "Chengdu to Suzhou Ticket", "Beijing to Suzhou Discount ticket", "Suzhou Travel Service" "Suzhou Tourist Attractions recommended" and so on.

　　Three is not too broad

Keyword selection is too broad this mainly occurs in the first contact with Baidu bidding Semer novice, often choose too broad keyword as the goal. For example, for a large domestic car chain that sells cars, he will choose cars as one of his key keywords. From his own strength to his choice seems to be correct, imagine the search for "car" netizens do they really want to buy a car? For those who have bought a car or a motor-repair major, they may just want to see the knowledge of the car. But even if you really want to buy a car, then they want to buy a certain brand car, do you have it? or a model of a car, and you have? There are too many uncertainties. Marketers cannot judge the true ideas of netizens until they have done a good job of investigating, and choosing too broad a keyword means facing more intense competition. On the surface, these keywords do bring a lot of traffic, but also quick and obvious growth. But how much of the quality of these flows is really a visitor? This is the analysis and consideration of the bidding managers. But there is no denying that some of the traffic is likely to be part of the flow, but it costs a lot of budget and effort. So these broad keywords bring the flow conversion rate is also very low.

　　Four is not too unpopular

Since too broad a keyword there is too much uncertainty and a large number of predators, then some SMEs will choose very unpopular keywords, these words can often have a good ranking effect. Even the left side is very good position. Unpopular words mean that netizens have very little search for such keywords. This type of keyword is difficult to introduce more traffic, for the promotion of the site does not have much effect. Therefore, for too unpopular keyword also want to choose carefully.

　　Five is the user needs as the guide

There are many site bidding managers, may be the leader of the enterprise or sales department personnel, because of their own expertise is very rich, in the choice of keywords very easy from their own professional point of view, choose some of their own thought important effect good keywords, It doesn't take into account whether a potential customer actually uses these words for a search.

Therefore, in the choice of key words to stand in the user's perspective to think, to the user's needs-oriented. Do a lot of user search behavior survey, but also often pay attention to the site statistics system can also consult your suppliers and not around the industry friends.

　　Six is to ensure relevance

Baidu bidding account optimization has been mentioned many times the relevance of the keyword, only to ensure that the key words and products or services to provide relevance can be better converted to your customers. Keyword correlation can be started from the following two aspects:

1, keyword and the relevance of the company's products

Need to ensure that the key words and customer's main product, business, service relevance, so as to ensure that the promotion efforts are correct and effective. If the keyword you choose has nothing to do with your business or relevance, then it is not a waste of your budget.

2, the relevance of the keyword and the target page

You need to guarantee the relevance of the keyword to the content topic of the target page. In order to obtain the visitor's approval, the promotion obtains the transformation the probability. Before the old Baidu bidding system does not refer to this, but now the bidding system for this reference is very large. Those who do the website optimization of the customer I want to experience will be better.

In the new Baidu to promote customer exchanges, Semadmin will always put this keyword collection channels to users, then we will share, I hope that we combine the above principles to select the choice of keywords.

1, keyword recommendation tools (at present, Baidu, Google, etc. are available, suggestions are referred to)

2, search the word report (this only customer service backstage has, lets the customer service for you to customize to send to your mailbox regularly)

3, the company's website page keywords (recommended first consulting SEO personnel and then see their own web page and source code)

4, the competitor website keyword (view page and source code)

5, Baidu, Google and other search box Drop-down list

6, Baidu, Google and other search results page related search terms

7, forum, bar, question and answer, supply and demand, industry and other websites

9, Baidu Index, Google Trends, Google analysis, statistics

10, the combination of geographical category, rhetorical questions, questioning, etc.

11, the existing keywords of the split, combination, arrangement

12, synonyms, synonyms, pinyin, typos (use caution)

13, consulting customers, suppliers or friends

14. Sharing among peers

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