Baidu bidding Operation details

First, keyword analysis

Many enterprise customers This step is done directly by Baidu Customer service, and then import accounts, many of the keywords are invalid, a year may also not have a click. Only according to the Enterprise's own analysis, the use of brainstorming + keyword analysis tools, thoroughly to measure each of the keywords to join the account will bring benefits to the enterprise performance. Let stay in the account of the key words are converted by click, the choice of keywords is not more than the essence, and then set up belong to the enterprise's own thesaurus, the thesaurus is a change, real-time to make additions and deletions.

Second, the rational grouping of keywords

Perhaps you choose a lot of keywords, now should put them into a reasonable grouping, the principle of grouping is related to a strong group, whether it is from the account optimization or management, to the later maintenance and management to bring convenience. Create a tree-shaped table of contents that can also be kept in a spreadsheet. Remember not to implement extensive grouping, I have seen a lot of messy, resulting in the quality of the account does not go, click the price high, management is very troublesome.

Third, creativity and description of the writing

Many ideas are in the use of a template, so it can save a lot of time, but the effect is not satisfactory, since it is called creative, then there is a certain novelty. Attract eyeballs to improve your click-through rate. Even if your platoon position is not the first, it will also allow users to take the initiative to click on your ads, the cost of the decline is inevitable. The right approach: for each key word intentions to write ideas, every creative writing, should be to check the wording of the competition, how to make your ads stand out? This is a question that is worth thinking about and is also a key issue.

For the description, this short summary statement must accurately describe the advantages of your product and not apply a template. Proper floating red, analysis of your opponent reasonable floating red is good. And it's better to add some words that have a stimulating click, no matter which presentation you want to display, and a complete statement.

Iv. Selection of landing pages

As long as it is PPC ads, you need to bring the right people to the right page, just calculate qualified. At present, many enterprises are landing to the home page, too unsightly. Can not be in the first screen to provide a sufficient marketing force of the page, can not grasp the user's heart, dozen customers doubt, with what will choose your product? Customer service communication is not complete, but also an important reason. Recommend Enterprise production special page to promote their own specialty products, page production needs to understand all aspects of your customer base, here is not too much of the statement.

Analysis of data, timely adjustment

PPC ads on-line, do a good job of daily monitoring, such as consumption, click, Bounce rate and so on a series of data, statistical analysis of the finer, the impact of your analysis results to find the more thoroughly faster. The need for long-term statistics of these basic data, make a graph, grasp the trend, once the fluctuation, can find the reason in the first time, to solve it in time.

Baidu bidding Operation details