Baidu Encyclopedia from the point of view of website optimization

Every time we search the keyword by searching engines, we can always find the figure of Baidu Encyclopedia, and its ranking is very close to the front. Of course, Baidu Encyclopedia is the product of Baidu, but also a more important product, the weight of Baidu will naturally be higher, but its ranking so that is why? In fact, as long as careful to observe, Baidu Encyclopedia contains a lot of site optimization skills. Come down and take a look at the encyclopedia optimization details that Ye Jianhui sees:

　　1. Remove description and Keyword tag code

From the above figure observation found that the encyclopedia entry page description and keyword tag code has been removed, but we can still see the corresponding description in the results page, whether it is a Web site or just a page, the most important is the title, and for the description and keyword tag is only a tutorial role , of course, there are also attention to the search engine recognition, and did not write the search engine can still crawl the content area of the previous section of the text as a description, and this situation is believed that a lot of webmaster also have feelings, such as the name Bo Lu Pine blog Its label is not all.

　2.ALT Label Application

For convenience or other reasons, we will place the ALT attribute at the end, and through the encyclopedia on the image properties of the comparison, we can find the logo area of the ALT tag, is placed after the IMG tag, src. By so doing, can we assume that the encyclopedia's wording contains some intent, such as telling the search engine what the link is in advance. However, Wikipedia here on the content described as "to the encyclopedia home", this does not know whether intentionally and for it.

　　3. Emphasize the use of labels

　　

The common emphasis tag is B and strong. For the emphasis on the use of labels, there are a lot of people do not pay attention to, or to such a label when the label is still very vague. and from the encyclopedia entry, we can find that although B and strong are used as emphasis, but B tags are generally used for simple bold, for keywords or long tail keywords. And the strong label emphasizes more strongly, uses in the article content summary, its emphasis article quantity more, often for a sentence even a passage.

　4. The inner chain of encyclopedia entry

　　

In the main content of the encyclopedia entry we can find that we have added many entries in the chain, click the corresponding anchor text will enter into another encyclopedia entry. So, not only can improve the user experience, increase the crawling depth of spiders, the same can make visitors more in-depth visits, is to improve the PV value.

　5. Relevance of extended reading and reference materials

Expand reading and reference for the term itself, just like our common links, even if the form is not the anchor text (reference has been linked to anchor), but its links and terms of the relevance is indeed very high, and this is why the link in the editorial entry reasons, which can reflect the site optimization, The importance of its relevance!

Above, are from the site optimization point of view to find the encyclopedia entry optimization details, through this in-depth observation and discovery, encyclopedia entry ranking is not just because of Baidu products so simple. As long as the careful observation and reasonable layout, I believe the same can be ranked before the encyclopedia. This article by the conveyor belt http://www.jbssd.com/edit feeds, reprint please indicate the source.