Baidu home How to design and think of

Let's start by thinking about a few questions:

1, in many products, we design products in the experience level is how to take off, as a designer should think what, what to do, how to do?

2, a product in a multi-terminal experience, but also how to maintain a unified experience effect.

3, how to more level of insight into the user appeal, refining and summed up into a specific, measurable standards to create a more extreme user experience.

Baidu three-end home every day hundreds of millions of people use, as a design team we through continuous practice and reflection, refining and integration to establish their own design concept, through some of the following cases to share some of the experience, I hope that as a designer working on the template and reference.

　　First, "accurate"-multi-terminal unified design

With the popularity of intelligent devices, browsing the way of diversification, Baidu home is also facing the challenges of multiple terminals. If you lack design principles, just like people walking on a tightrope, walking may be a trap. Therefore, in the rapid revision of multiple terminals and to ensure the coexistence of brand consistency on the road, we have been guided by the following principles: Unified design Source, unified layout, unified visual graphics.

The unified design source can make the multi-terminal have the consistent experience. Gold segmentation is the most common and most pleasing to people. The face of the Mona Lisa as we know it, the Parthenon in Athens, and so on have all been applied to the design. Baidu three-terminal layout design is no exception. The golden point is approximately equal to 0.618:1, Baidu PC home search area from the bottom of the page is 474px, the overall layout of the height is 768px, the ratio between the two is 0.618, very close to the gold Division. Wise Home and Padweb also use the Golden section to standardize the location of the search box, so that there are rules of the United States, rigorous integration into them.

The unified layout can make the brand consistent play incisively and vividly. We need to create a good search experience for users, remove other interference factors. For example, in the design of the end to ensure the simplicity of the search box, the search box around the white, to give users a better search experience. In product form, from the user's use of the scene, providing a variety of search methods, voice search and image search, you can make more people equal to get the request.

The unified visual perception is the first cause effect. Baidu Three-end home unified brand color "Baidu Blue" appearance, the use of color to enhance the memory of the brand, so that users remember. Baidu is the proximate effect, he guide users in every time the use of Baidu's brand launched a repeat memory, in the user's mind to form a strong language.

　　Second, "accurate"-pre-demand user analysis

Don Norman once said that if there is any divine principle in user interface design, it must be "know your users". Following this, we in the early design, the user portrait of "Sunding" like analysis, not only can help designers better understanding of users and products, more guidance and positioning of the product design pattern.