Baidu Map API Development and application

Baidu map API development and application Real Estate Sales Analysis and management system

Shanghai for Zhuo Information Technology Co., LTD.--Professional GIS map development Project Services

  

System Overview

As the saying goes, we can live. With the development of society, People's quality of life is generally improved, the idea that as long as there is a place to live on the concept has been imperceptibly slowly began to change. Housing area is not big, the community environment is good, buy things side inconvenient, these have become consumer screening housing quality standard. But as a regular home buyers, it is impossible for every community, every house to see. Faced with so many buyers demand, real estate sales companies how to attract them to buy their own products?

Demand analysis

As one of the important components of real estate sales, because of its complex sales situation, a wide range of business, coupled with the recent country to reduce the deposit rate, resulting in a lot of buyers have to buy the needs of consumers have to pay attention to buying a house. Faced with the possibility of the arrival of the purchase tide, the early sale of real estate sales methods obviously can not adapt to the needs of modern real estate sales, in this case, the extension of real estate sales analysis management system came into being.

System Introduction

As Shanghai's most map development technology potential enterprises, Shanghai for Zhuo Information Technology Co., Ltd. relies on its own rich experience in electronic map development, based on Baidu Map API, and the use of self-developed SITEMAPIMS map platform development engine, and finally developed a real estate sales analysis management system. The system solves one of the most basic and complex problems in real estate sales: How to sell all the houses?

System Architecture Diagram

The background database of this system uses the Oracle 11g as the development tool, using the structured life cycle method, the system thought and the method to realize and complete. The system mainly includes self analysis, competition analysis, traffic, customer line, customer circle, eyeball point and export analysis report and other modules.

System Analysis

As the saying goes, "工欲善其事 its prerequisite". Sales Manager through the extension of real estate sales analysis management system can solve what problems?

⑴ My property is good or not?

Many real estate sales companies in the sale before, are not too sure of their own property is good or bad, so often need to do a lot of analysis. But the analysis of the work involves a lot of data, by artificial words certainly not very realistic, but this problem for the extension of real estate sales analysis management system, is a piece of cake.

Real Estate company Sales Manager can set the key words, transportation, life support, education and other analysis conditions, to their own properties for cost-effective analysis. And the system will be based on the conditions set by the customer, from the building planning, building type, product structure, price, supporting facilities and so on five aspects, the final conclusion of a real estate supporting and comprehensive supporting index. According to the index, the sales person can have a better understanding of the situation of their own property.

⑵ My property has a competitive advantage?

Do you just have to know your own property? The answer is of course no. "There is a market where there will be competition", especially when their own property in the vicinity of other real estate for sale, want to know that the demand for the advantages of their own property will be more urgent.

To this end, the extension of real estate sales analysis and management system for users to provide two types of competitive analysis strategy: one is the location of its own property as the center, statistical analysis of the number of nearby properties, building types, product structure, price, etc., the other is to the nearby competitor's property as the center, from the life support, education and health support, Commercial support, transport facilities, administrative services, and other supporting six aspects of the scope of the various properties of the integrated Index analysis. Sales Manager According to the analysis report, can be targeted to formulate or adjust sales strategy, improve sales.

who will buy the ⑶ my property?

The sales strategy has been set up, to oneself and the competitor's real estate also has the clear understanding, next is to seek the customer. The importance of the customer is critical to any business. This is more important for the real estate sales company, because the sale of the property is directly related to the survival of the enterprise. So many companies in order to find customers, most of the use of the "net": that is dedicated to hire people in the subway station entrance, bus hub or near the road in the vicinity of the distribution of "small ads." In addition to increasing the cost of the company, the actual effect of the "net" method is not significant. And in this way, the target customer is basically not found.

What is a target customer? Property prices in the range, and have the intention to buy a group. Target customer groups If it is light by manpower to find, at least a year or two, fortunately, now has the extension of real estate sales analysis management system, to find the target group of customers to the system to do it.

The system will be looking for the target customer group work in three steps to complete:

① system through its own real estate positioning and cost-effective analysis of the most suitable customer groups.

② through the project location near the subway station and line, bus station and line, the scope of the radiation of the traffic road, to obtain customer group distribution area.

③ "Three-coverage" analysis of customer distribution area points:

⑴ coverage of the community in the total number of households, housing prices, the total number of rental rooms and other details analysis;

⑵ coverage of the total number of office buildings, types and other analysis;

Additional point detail analysis in the ⑶ coverage area.

After solving the above mentioned three problems, the sales strategy of real estate should also be improved. In addition to these, the extension of real estate sales Analysis management system also provides real-time traffic congestion display, regional heat force, such as data induction and other functions. And based on the Sitemapims map platform development engine powerful features, customers can be on the electronic map with a custom icon to mark the meeting to meet the discussion, publicity production and other needs.

Baidu Map API Development and application