Baidu Marketing of the essence of the bidding strategy

Baidu Marketing, divided into free and pay two kinds. Free of that is to use Baidu's own products to do promotion, in fact, is also a part of the network promotion, pay for the auction and Baidu Advertising Alliance. Baidu Promotion and Baidu Alliance, here I will not say more, today's Baidu bid. Do network marketing I have to follow Baidu, although I in a very long period of time is very repulsive Baidu, but deceive themselves suffer or oneself, there is no way others Baidu is a moving magnet, I this small screw followed to become, as long as the right way on the line.

Baidu recently launched a new product, is "Baidu Library", is a platform for sharing documents online. I guess "peas" and "bean people" must be secretly dozens. Played "Beans ding" know that the original use of Baidu to search for some documents and programs, "beans" in the relevant pages can always be ranked in front. And these documents if you want to download, must pay, "bean" and "Beans Ding" can profit, "Baidu Library" the emergence of the paid download documents "" Bean ding "threat is fatal, this has reminded me of a saying" ones, small fish eat shrimp. ”。 "Baidu Library" is a new product Baidu, I hope we can seize the opportunity to make good use of the promotion of A. If the product matures, it will be like know, stick, encyclopedia as the relevant audit system will be very strict.

In fact, I have always owed you an article on the use of "Baidu Encyclopedia" to do marketing promotion articles, I have racked my brains to improve the pass rate, but the results are very little, so decided to give up writing this article, I am not a panacea. If a friend who saw this article to improve the "Baidu encyclopedia" audit through the rate of the coup, welcome to the message board to share the exchange of messages. I advise some friends in the circle to write articles to be responsible, do not cheat new people.

Attention: Ty operation of the "cattle navigation" officially on the line, if you think you are SEO, network promotion, network marketing aspects of the cattle please contact me, navigation has a good place to send, oh, you can also recommend close friends. (Must have SEO, network promotion, network marketing aspects of independent blog can apply.) When it comes to bidding, companies must consider input-output ratios. Finally, through the meeting to decide whether to target a network of promotional funds, how much money should be zoned, and the monthly earnings in the percentage of the next month and the next stage of the promotion plan, combined with other departments of the company's product promotion efforts and strategies to adjust at any time.

Ty believes that the promotion, enterprises in the face of difficulties, there must be a struggle to fight the courage. In the open account with Baidu to talk about cooperation should also grasp the initiative, should occupy a favorable position. For example, at ordinary times, Baidu salesman calls to recommend enterprises to do Baidu bid to promote, may not have such considerations, or not the Baidu bid into the scope of promotion channels, so will refuse. And when the enterprise realized that Baidu bidding must do, do not call immediately advisory, no matter how much you know about Baidu bidding and related issues, you only need to post in Baidu posted posts, not long, Baidu salesman will call you. Why did you do that? Because Baidu account when the cost of 5600,5000 deposit 600 service charge, if we take the initiative, although the 600 is necessary to pay, but through the telephone communication can be added to the deposit, so this is also the marketing promotion staff communication skills, business skills and skills, Cooperation and negotiation will be requested, I hope you notice this point.

　Baidu bid-How to beat competitors?

This problem can be said to be all aspects, Ty participated in a training course of Baidu, first on the site is very strict positioning, must be a qualified "marketing-oriented website", how to do like "marketing-oriented web site"? This seems to be with the website planning and website operation and take off the relationship, do marketing to promote their own on the line, Other can be in the company meeting to put forward suggestions and proposals, specific to the needs of which person how to cooperate in how long to complete. If the official website of small and medium sized enterprises, generally not too troublesome, a person can be done.

In how to beat the competition, Ty can give everyone a good word-"Paul three into one", what meaning? Bidding is the position, the position is also a symbol of strength. The third position is definitely the best price-performance position. Since you know is a good position, the opponent is not idleness, so to enter one, that is, the same bidding words, if the opponent is ranked in the third, it must put him to four, so that his third row, the opponents must also be looking at us. When found the opponent to squeeze themselves again, the third position will not contend, we directly adjust the second row. By the same token, our opponents are second, we are ranked first. This method by Ty actual combat, absolutely withstand the test.

In fact, in the "online marketing promotion-to think that it is difficult to do up tired, the actual is very simple." In the article, Ty has done the same thing. At that time, listed a number of key indicators to suppress opponents: first, the location and size of the Zhongguancun ads, the second is the number of products, the third is the amount of browsing per product, four is the number of online transactions (directly affect the credibility of the value of the highest five diamonds. ), the number of comments and the degree of praise; Ty has done these five points. The person who often read Ty article will understand that I have used some small means in the process of realizing these several indicators, do not manage the process, because the boss only sees the result. So of course, I put the Zhongguancun shop to do the line in the first, but also to the company brought a very high profit.

Although this is only said Baidu, but if you want to beat opponents, some money also must be spent, even if you do not feel worthwhile. For example, find an opponent in Google, Sogou, Soso have ads, there is no doubt you must also do it, with the same way to suppress opponents, in the momentum of absolute overwhelming, beat opponents have no temper, so in the eyes of customers can see your strength lies.

　Baidu bid-Promotion of keyword selection

Also in the Baidu marketing training class, remember Baidu to their own bid to do a video announcement, there is a person in the film to do the bidding of their own enterprises, the choice of tens of thousands of words, it was really shocking, people feel is not in the bragging, have to let people want to ask what kind of business services what kind of products, can withstand such a burning money ? This question is meaningless and skipped. I just want to say, in the keyword choice also cannot lose to the opponent, has the Baidu Keyword Recommendation tool, is relatively easy many, but also has some words which the user activates the word we also must consider, This aspect has to do you do SEO all the skill to take out (Giang oid Boy in an interview has denied that they are doing SEO, said he is doing network marketing. I do not comment on this, Ty would like to say: if you are not proficient in SEO and network promotion, enterprises can not trust the network marketing to you, especially paid marketing and promotion. )

If you detail how to choose to promote keywords, that can really be with SEO non-virtualized, such as the following can be divided:

1. Precision words = main words

2. Opportunity words = Vice Key words

3. Question Word = long tail keyword

Give an example for reference and understanding. Like my company to do notebook leasing business, that my choice of precision words "notebook rental", "Computer leasing" ...; Opportunity words choose "Rent a Notebook" and "Rent a computer" ...; Choose "Beijing where to rent a notebook", "Notebook rental Company" ...

In the promotion of keyword selection above, Ty also have a word to send: "You have I have, you have no I have, Xiao himself, know the user."

　　Baidu bid-promotion of information preparation

Bidding is also a kind of advertising, advertising title and content should also be attractive and targeted, or that sentence, all aimed at the opponent, the following for you to cut a detailed analysis of the figure.

　　

　　You can see the following information from the image above:

1. Bid advertising position, I go to him, position is the symbol of strength, defy? We'll spell the price to see who can laugh to the last.

2. "No Deposit", "free delivery", think of this to the enterprise is how big temptation? Each lease of the book is more than 2000, if a one-time lease of dozens of units, think about how many enterprises to take down the deposit? Although this is a good move, but also a risky game. If it's dangerous for a liar to aim, so to the other company's business license copy, in the "Free delivery" and at the same time, also want to see if there is this company, whether it is a shell company, in order to achieve foolproof, the company surface pie a person to do technical maintenance, but actually to stare at the notebook, That's why I think I'm smart. Gains must be lost, marketers must also have this sense of crisis, to avoid the company caused direct economic losses, but also to avoid the loss of their own cause.

3. See the creative title of contact, I write is free 400 telephone, the other is a personal mobile phone number, from the customer's point of view, you would prefer to call which phone?

4. Look at the creative description, the opponent has written 3500 notebooks, I wrote 5000, this condition is higher than he a measure level, but also the embodiment of strength. Opponents say "provide Professional Engineer service", I wrote "Professional and technical team" to see who is more cattle!

Note: When you enter a creative title and description in the background operation, there is a "wildcard character", "wildcard characters" more, spend less money and ranking can be more forward, so in order to save money to improve the rankings and sacrifice the title and description of the marketing value, it is not worth it, and very silly, so no one to do so, in the end have to go to high price adjustment, This is precisely Baidu's clever place. Some companies in the holiday may have promotional information, the hope is responsible for SEM friends during the marketing promotion program, with Baidu bidding in limited time for the company to win more profits.

To participate in Baidu search engine marketing, the instructor has highlighted the creative title and description do not write the phone, it is important to write more information about company advantage, discount and so on in the limited character characters, I agree with this view and also say my opinion, it is just a question of how to write all the information written in a limited character. Is it better to save a lot of money for the company if you can empty the character position of the contact method?

Summary: Do not write does not matter, to copy to learn from, and then revise to meet and highlight their advantages of the company's advertising.

　　Baidu bidding-set bids and cost control

Bid, is a very serious topic, the company assured that the money into our hands, we must understand their own body shoulder the responsibility. In the bid, accurate to 0.01 yuan, this is really the money spent on the blade. As I very much admire to the company to make and accounting colleagues, he has never made a mistake on the money, do their jobs, but also to obtain the leadership of our trust the inevitable result, hope that we face this problem, although you will be very tired when the price adjustment is very boring. Not careful, directly affect this month for the company's earnings, indirect impact on the next month's promotion budget, the worse I am afraid is to ban Baidu bidding, affect our presence in the company's value.

Cost control is not a reluctance to spend more, but to spend money is valuable and meaningful. There are several factors affecting the cost

1. How many keywords

2. Bid high and low

3. Promotion Period Length

4. Daily account budget limits

5. Promotion of the budget and actual funding

　　Baidu bidding-advertising management, account optimization, data analysis

In fact, these three points are equally important, the lack of which link, will have an impact on marketing. It's not important not to write more, because we have the same consensus, can realize this, and this link does not have too many complex things, in the background can use Baidu tools and station announcements and optimization suggestions, often with Baidu's promotion consultant communication can better for the company Baidu bid marketing efforts. In the field of data analysis, we should make more efforts analysis of strengths and weaknesses of rivals, analysis of their strengths and weaknesses, analysis of customer needs, analysis of industry quotes, such as my company to do notebook leasing business, evening after seven o'clock and weekend no phone, so the promotion period to set up, otherwise it will spend a lot of money.

Finally tell you, this is a Baidu auction marketing experience article, at the same time is a very good soft case, if you see it, that you have a bright future, if not see it, it is expected to improve OH. (7link8 links 15 groups: 72963649 7link8 links 16 groups: 125152687 7link8 links 17 groups: 125152807 7link8 Friendship Links 18 groups: 20521862)

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