Baidu Mobile Network Alliance promotion How much do you know?

Source: Internet
Author: User
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Baidu Bidding and Network union what the essence, today to you talk about, Baidu Mobile Network Alliance promotion, next introduced Baidu Mobile Network Alliance to promote the basic version of the operation.

  

New "Promotion type" option: "All Features" or "Only Move" "All features": Can be put on the affiliate website PC Traffic + mobile traffic (mobile device access page traffic + mobile Web traffic +app traffic) "Only move": that is, only the mobile traffic (mobile device access to Web traffic + mobile Web traffic + App traffic) new "device Options": Support for sub-unit/operating system launch

When the promotion type is "all features", the mobile device flow can be bid adjusted to be visible for the computer equipment's * * times (coefficient interval 0.1-1) only "promotion plan modification" and bulk operation.

Promotion Group-bid

Promotional program for "All features": Promotion group bid for PC traffic, mobile traffic can not be set up separately bid, may be in the promotion plan level for mobile device flow bid adjustment for computer equipment, * * times (coefficient range 0.1-1)

Promotional program for "Move only": Direct set Promotion Group bid

Promotion Group-Launch network settings

When promoting the "All functions": Select the industry: covering the network Alliance already has the industry and increase the mobile device application, still support the sub-industry bid. Supports the designation of site orientation and still supports site bids.

When the promotion program "Move only": Select the industry: covering the network Alliance already has the industry and increase the mobile device application, still support the sub-industry bid. Specifying site orientation is not supported

Creative-Creative Style

Mobile Web page text/text/Picture ads: Text/Graphics: The existing network union text can be directly displayed, the material content of all show Pictures: 580*90 (Network union has the size) material support JPG, GIF, PNG format, SWF format may not trigger the display on most pages

App on the text/graphics/Picture ads: Text/Graphics: The existing network au text/graphics can be directly reused, the material content all show Pictures: Banner form, support 640*96 (new size), 580*90, 728*90, 468*60 728*90, 468* 60, these two sizes are displayed on a tablet screen to support JPG, GIF, and PNG formats, and most Web pages on SWF format may not be able to trigger the display. This article is transferred from Yulin Prostate Disease Hospital http://www.0912ylba.com/qlx/

Mobile End Creative Production Guide--Pictures

Picture Material Production Guide Sample description: Because the mobile phone screen size limit to draw as far as possible to set the font clear and eye-catching. Here are two changes before and after the picture, the font slightly larger on the mobile side of the display good, and the font slightly smaller is not so clear.

  

As far as possible using the static picture format material, the Flash format may have the situation which does not display normally. Number of text elements: each advertisement in the text to 1-2 for the appropriate size requirements: large title (40–62 between suitable), you can have a more prominent title; Small title or content (to 20–32 between the appropriate), the minimum size must not be less than 18th, otherwise will affect the reading effect picture elements number: 2 and below, otherwise affect the overall display effect.

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