Baidu auction platform crash site to focus on optimization, bidding combined

The author today as usual to open Baidu, always feel less something, fresh now the cool of the past. Hot in the group to find some, only to discover the original today the whole Baidu promotion platform collapsed, the search results list of the bidding ads are all the typhoon has been swept away-

　　

Even SEO, sem so the core of the key words also disappeared on weekdays, the crowded advertising ads

In recent years, Baidu auction platform collapse is the first. Is the so-called, the matter is due, the author is naturally reminiscent of one months ago in the internet industry hit 6.28 Baidu K station incident, a night site was K's grassroots webmaster to fight back, then the Uprising Alliance oath to Baidu to "color". Hence the start of the July 18 malicious click Baidu Auction Advertising events. As we all know, 6.28 after the event a large number of sites by K, down the right, which directly endanger the vast number of personal webmaster. Hard to do the station instant on the wood, said not angry is false.

　　

As soon as the news is discovered, it has reacted enthusiastically on Weibo.

The author then for this situation, contact Baidu Customer service staff, get the answer is, the whole bidding platform out of the accident, all the industry's advertising moment has become a "ghost". Here, regardless of the K station event or not, the auction advertising due to the failure of the problem disappeared or not, as the national search market share of nearly 80% of it giants, may I ask your product service quality is clearance? Is it worthy to support you to achieve such achievements webmaster?

Competitive advertising platform instability, the nature of the promotion of the K-station incident, really worried about Baidu today can also take what to convince their own customers. Many "surviving" stationmaster experienced after 6.28, although did not give K station, however rank basically all a pair of "return before liberation" situation.

I hereby consulted an internet marketing company in Guangzhou to do SEO friends know, 8.2 Baidu auction crash, their company lost traffic up to thousands of. Fortunately they as the industry benchmarking unit, has always been focused on daily SEO optimization, or, from 6.28 to the collapse of the bid, the vitality is a big injury ... Since 6.28 K Station, 8.2 auction collapse incident, Baidu constantly to "accident" to test the lower limit of the webmaster, the extent of loss caused by the absolute can not be ignored. With the cost of advertising ads unpredictable, malicious Click can not be controlled, such as the exposure, it is not to ponder repeatedly, Baidu auction advertising is still trustworthy? Webmasters are also facing Baidu can only be in a passive position?

So what can be done to achieve the best of both worlds? I believe that see here, many enterprises or personal webmaster than I would like to know the answer, so once again this question consulted the author of this SEO expert friend.

In fact, SEO optimization and bidding between the two is not a fish and bear the two problems, as long as the network marketing method is correct, SEO optimization and competitive advertising can play a complementary role.

One: To achieve the advantages of bidding and SEO optimization

This sentence is simple, but if you do it, you need to pay attention to a lot of details, there are a lot of persistence! and to make SEO optimization and bidding complementary together, we must first understand the disadvantage between the two, so in the actual operation to avoid these disadvantages!

SEO optimization of the most obvious short board place, is slow progress, a keyword optimization, often takes months of time, even need more than a year of time, of course, the overall cost of a company, not much, but long time did not see the benefits, many business owners will think that SEO optimization is not good, So will terminate the SEO optimization plan, which in many business owners can find such network marketing often happen.

And the disadvantage of bidding, naturally, the cost is higher, and there are a lot of false clicks, or the conversion rate is too low, which is because of the skills to set the keyword is not mastered, there is another reason, that is the competitor's malicious click is also possible, So many business owners found that although the site's keyword rankings up, but can be converted into orders are very few, but each month but continue to pay fees, and finally will be in rage, the end of the promotion of bidding rankings!

Therefore, against these two disadvantages, we can go at the same time to do SEO optimization and bidding rankings, because Baidu's bid ranking has a rule, that is, the higher the ranking of their own keywords, then the corresponding click costs will be lower, so through the continuous optimization of their website keyword, to get a higher ranking at the same time, In the use of bidding rankings, in a short period of time so that the site to occupy the home page of Baidu, so through the search engine marketing costs will be reduced a lot, and because the keyword optimization, the corresponding flow conversion rate will be upgraded, so that will be able to bid rankings and SEO optimization of the complementary advantages!

Second: Diversified marketing so that competitive rankings and SEO optimization more advantages

In recent years, the rapid popularity of search engines, said it is the current site group window is not too. Even if it is a very well-known site, users will often search through search engines and landing sites, if your site ranking higher, then the opportunity for users to visit the greater, but also to enhance the brand of the site! From this point of view, although bidding rankings and SEO optimization is very important, but also can not give up other marketing methods, Let oneself website on the Internet continuously exposure, through the propaganda under the line, gradually enhance the popularity of the site, and then the user through the search engine is very easy to find you, that is, through a variety of marketing, enhance the visibility of the site, and then by bidding rankings, so that users can easily find you on the So the site once again get exposure opportunity. Such bidding and optimization of the combination of Web site promotion, can guarantee the stability of the site effective promotion effect!

Finally, the author's friend added that the webmaster to do a good job of bidding ads and SEO optimization combined work, but also to try the media combination strategy to further promote the effect of consolidation. Baidu is only a part of the internet search industry, in China, Google, Sogou, as well as search and search for high-quality search engines can be used as a bidding platform for reference, to achieve "universal cast nets" will not have "slip through the net"!