Baidu search monopoly position or be broken users will have more options

In the latest release of a search engine market share data show that 360 comprehensive search market share has been slowly rising, as of March has reached 11.97%, the same period, Baidu search market share has also risen to 78.55%. Although Baidu still occupies the search monopoly position, but 360 search on the line six months, and did not die in the competition, but slowly increase market share, gradually strengthened, in the search market has been successfully divided into a cup of soup. Baidu will have a strong competitor in the future, do what will have to fear 360 of the move, Baidu search monopoly status or from being broken.

Google's exit from China's search market

2010, Google rejected the Chinese government's request to continue to audit search content, and angrily announced the withdrawal of the Chinese search market to Hong Kong, take and stay is the previous Google market most of the Baidu has been eaten away, and China's search status has been completely monopolized Baidu, Baidu has no strong competitors, hostage users and stationmaster no other better choice.

June 2012, Baidu began the so-called algorithm adjustment, after six months, many well-known websites have been brought down, so that its businesses have to choose more Baidu bidding. caused a lot of webmaster complaints, 360 search in such an environment in August 2012 low-key online, in 10 days won nearly 10% of the search share, causing a sensation in the industry. In this process, 360 search after a number of Baidu crackdown, experienced from the beginning of the line of 10% down to 8% and then gradually rebounded, until now more than 12%, successfully withstood the 3B war, from the search market occupies an important part of Baidu will have to consider the user and webmaster experience results.

Baidu search a bad influence on the position of monopoly

Google withdrew from the Chinese market, Baidu began to occupy the world's largest in the name of Chinese search, a large number of users have to choose to use Baidu Search. Industry insiders know that Baidu has its own technology, but it is generally accepted that Baidu has been imitating Google, in addition to a so-called Phoenix Nest system innovation.

And this Phoenix Nest system, do not see other customers bid, and the so-called site quality is only virtual, to upgrade rankings, can only blindly raise bids. Pursue the principle of who gives money to the high rank, Baidu as the operating platform for advertising, not only in accordance with the "Advertising Law" obligation to audit the main qualification, instead of "deceitful act", "genuine", "cynical" and other means, for the cheats, deceive consumers, so that the search market appears all kinds of false advertising , blindly earn Mei Xin upstart money. According to the latest search promotion of illegal medical advertising survey showed that the auction rankings for false drug advertising and cottage medical institutions to promote open the door. As long as the money can occupy all kinds of keywords, the use of well-known brands, institutions, products, etc., to promote the confusion to attract patients to obtain huge benefits.

And these are kidnapping in the interests of users above Baidu access, with the introduction of 360 Search, market environment will appear more competition, Baidu will have to adjust the strategy, consider more users and webmaster interests, I believe this is what we would like to see.

Markets always need competitors

Many users and webmasters do not like Baidu, at the same time will think that 360 is what good birds? The author Wang opened the New thought is that the market will always need competitors, only in this way, the market is a truly open market, the market will continue to improve. Competition is the only way to get the energy out of this market.

The reason why the Baidu wantonly make a lot of K station, because there is no other strong market competition, no matter what Baidu do, users have no other better choice, can only swallow all the behavior of accepting Baidu. And once the competitor, the user has more choices, Baidu will consider the user's feelings more, make a better user experience, so that the market will be more perfect.

Also have webmaster worry, out of a 360, we are not to study the 360 search optimization method? Wang opened a new want to say is that the search market unchanged place is always changing, if the search results are unchanged, we later how to catch up with the visitors? So what do we do now to search engine optimization work?

In short, the market environment continues to improve, Baidu will do a better job for the user's behavior, we will always benefit. As a search and optimization workers, only by constantly strong themselves, adapt to various challenges, in the complex search environment to better survive.

"Wen/Wang Kaiyuan sincere to the Internet, like to communicate, let us explore the internet marketing and the secret of the web!" qq:1009278400 Sina Weibo: @ Wang opens new 1990 "

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