Baidu-internal training materials for Baidu employees

(1) Establish an industry
1. People must do what they like and are good.
Your preferences are the greatest motivation for promoting your career progress. They can help you overcome difficulties and stick to the ground. If you like a lot of things, you must select what you are best, in this way, we can achieve extraordinary achievements while feeling happy.

2. If you look for it, do it.
When you identify the cause, let's talk about the power of judgment and the power of action-to correctly judge the situation and opportunities. Once you see the cause, you have to take actions. If you have any chances, you have to wait for the opportunity. If you don't keep up with the trend, what we don't shake is our foresight and determination-there are many people who can see opportunities, but they can stick to the truth and not be moved by the immediate interests. There are very few people who will not change due to temporary difficulties, therefore, the success of most people is a flash of cake.

3. Focus on
Enterprises and individuals should focus on their own fields and stick to the end. Because human energy is limited, and the resources available to enterprises are limited. Only by focusing on one thing and applying all the power to one point can we surpass others and achieve lasting and extraordinary achievements.

4. Make things the best
To become a leader in the market, a company must first have a leader mentality, that is, be sure that you can do much better than everyone else. With this mentality, you can achieve the ultimate in everything and eventually become a leader.

(2) shouzheng
5. A little promise
When making a commitment to others, be sure to be realistic, tell the truth, and say it again. If we draw a horizontal line in the combination of commitment and delivery, then our commitment to others should be lower than this line, and the delivery results should be higher than this line. Because what we do is always more powerful than rhetoric.

6. Let Data speak
To respect data is to respect objective facts. Sometimes data may be one-sided, but it is honest without emotion. Therefore, we can exclude all human preferences and therefore bring us closer to the truth. Therefore, please remember the following three items: first, before cheering for a great idea, please first use data to prove its feasibility and value to the user; second, evaluate all work, all data should be quantified as the standard. Third, everyone should be equal before the data.

7. Problem-driven
Every step of our journey should be in the process of solving the problem. When a new idea is generated, please first ask yourself what problems can I solve in this case? Then, what problems will occur? How can this problem be solved? If an idea cannot solve any practical problems, it will have no value.

8. Not only
A dynamic and creative organization will certainly encourage front-line employees to stick to their opinions and dare to express them directly, even if this may be contrary to some superiors or authoritative opinions. Only in this way can everyone's professionalism and sense of responsibility be truly put into play, so as to prevent enterprises from making empirical mistakes.

9. Wrong person
The most efficient way to communicate within an organization is to be realistic and honest. Honestly speaking negative opinions requires not only courage, but also a fair heart-focusing only on the right and wrong of the thing itself, rather than giving different judgments based on who did it; at the same time, we should not directly extend the evaluation of one thing to the Evaluation of people.

(3) surprisingly
10. Innovation and change
Innovation and flexibility are the driving force behind sustained enterprise development and victory over the enemy. However, with the expansion of the company's scale and business maturity, most companies naturally tend to be comfortable with the status quo and act conservatively. Therefore, how to retain the passion for innovation and the spirit of flexible change has become a long-term task for enterprise managers.

11. allow trial and error
Great innovations sometimes exist in immature ideas. Therefore, employees should be encouraged to give them the opportunity to try and make mistakes. Sometimes, knowing that the risks are high, they can still do it. You can try it on a small scale. If the result is not good, you can return it. However, the valuable experience gained from the trial and error can greatly increase the team's growth.

12. rapid iteration, more and more beautiful
In the rapidly developing Internet Industry, products are user-oriented and are evolving at any time. Therefore, after a product is launched, it is necessary to quickly collect user requirements for product iteration-inject the genes required by users during the evolution process to achieve rapid upgrading and fission growth, in order to keep your user experience at the highest level. Do not move your car behind closed doors. Otherwise, your R & D speed will never catch up with changes in demand.

13. Keep a Learning Attitude
In the era of rapid development and change, if you cannot continue to learn, it will be eliminated by the market. Therefore, every employee of an enterprise,
It is necessary to maintain a thirst for knowledge and an empty mind for learning. This is the fundamental motivation for enterprise development and progress.

14. When encountering new things, first look at how others do it.
"Tailism" is a shortcut to learning. When you encounter new things or new difficulties at work, you may want to first look at how others do it. This may take a lot of detours, which is much better than self-built cars.

(4) Collaboration
15. efficient execution
In the battlefield, wise generals and troops with tenacious combat capabilities and the ability to execute commands quickly and accurately are indispensable for victory. In the Internet era where time determines success or failure, the same is true for enterprises. Whether correct decisions can bring advantages to enterprises depends on the efficiency of the entire team.

16. Use a process to solve common problems
There are no things in the world once and for all, and the problems are always varied and endless, but we should always make money printing machines instead of hand-made ones.
Making copper coins. If you have any questions, ask why, find the root cause, and use a system solution to eradicate it, so that you can continuously improve immunity and productivity for the Organization.

17. You are not alone
An efficient organization should focus on coordinated operations. As a Member of the Organization, when working on a project, you should think of what you own
Not only are the resources of your own department, but the resources of many other departments around you can be used by me. In your daily work, you should always think of it, whether your work can help other colleagues or teams around you. When every member of an organization does this, the overall efficiency of the Organization will be the highest.

18. Break Department barriers
As the company grows, localism and the Department's interests are higher than the overall interests. This will surely become the biggest obstacle to the development of the Organization. To keep thousands or even tens of thousands of small companies efficient, managers at all levels of the company must constantly break the walls and borders between departments.

19. Active Sharing
If a person has rich knowledge and experience, his/her coverage is always limited. In a real team, everyone should share his/her existing knowledge, experience, and lessons with the future, let him/her stand on the shoulders of their predecessors and grow rapidly. If everyone is able to share it actively, we will not add but multiply together, and the team's efficiency and "IQ" will continue to improve.

(5) Talent Selection
20. Find the best talent
The selection of talent often determines how far the company can go. If you want to be a world-class outstanding enterprise, you must strive to find the best talent in the world.

21. Give Free Space
The so-called manager's responsibility is to build a free and loose platform for excellent talents, because the creativity of a person can be truly released only in the free space; it is also possible to achieve the highest speed and growth only when the problem is resolved independently.

22. Prove yourself and use the results to speak
There is only one best way to assess whether a person is competent or whether he should be promoted, that is, first give him a platform and a responsibility, and check whether he can prove himself with tangible work results.

23. A person's most important ability is judgment.
In the face of a rapidly changing external environment and rapidly developing industries, if we can grasp industrial opportunities in a timely and accurate manner, we may avoid risks and quickly succeed. All these depend on one's judgment.

24. Everybody needs to pick up the rubbish on the ground
Do not be good or small. Any small or imperfect in the company is something you can do to improve. For the company, if employees are willing to take every small matter of the company as their responsibilities, there is no reason for the company to fail.

25. Baidu is not only from Li Yanhong, but also from Baidu
A successful enterprise should focus on creating such an atmosphere, so that every employee feels that he is the master of the enterprise and integrates his career into the enterprise's goals, sharing Honor and Disgrace with the Enterprise.

(6) Observation
26. User requirements determine everything
If your technology is not required by the market, its value will be very low. Don't develop cool products or technologies for your own preferences or vanity, decide whether a product is good or not, whether a technology is valuable, and whether it is always a user. If they have a need, you can do it, if they have no need, you should not do it.

27. listen to the opinions of most people, discuss with a few people, and make their own decisions
Decision-making is a process of first democracy and then concentration-more and more reasonable, we must listen to the widest range of opinions, including all the experts inside and outside the company and relevant people, then we discuss it with the core personnel who did it, but the final decision can only be done by ourselves. Who is responsible and who is responsible.

28. Help others and achieve yourself
Baidu's greatest value to this society is to help people find what they want most conveniently. These include not only our users, but also our customers and our customers. It is precisely in the Process of constantly helping others that Baidu is growing.

29. The company is only 30 days away from bankruptcy
No matter how successful a company is, don't let go of the crisis consciousness-even for a moment. Therefore, remember to always treat yourself as a small company with lofty ideals.