Baidu knows questions and answers skills analysis and summary finishing

Network Marketing no doubt the preferred search engine Baidu on the domestic largest search engine platform, is a billionaire users rely on one of the search tools, but also search engine marketing battleground. Baidu's products-Baidu know is the most massive question-and-answer interactive platform, the platform of the answer in the Baidu engine home display the weight of the first, it's free, interactive, and so the industry's SEM master saw the spring. Therefore, the use of Baidu know, through the search engine to achieve considerable marketing purposes, has become a research topic. Below to broaden the Guardian Baidu anti-malicious point with everyone to discuss search engine marketing-Baidu know.

First of all to understand and analyze Baidu know:

Whether it is any product and platform we first do is to understand, familiar with its framework, rules, to find our skilled use and laying advertising position, only in this way, we can in the later marketing activities. Want to use Baidu know immediately net marketing effect, must first understand Baidu know. Below we will be for search engine marketing help know information, carry on targeted function to understand, other more specific more detailed Baidu know the use of the tutorial in Baidu website has detailed instructions. 、

Baidu knows: Four frames, eight auxiliary functions

Baidu knows--four frameworks:

Title box: To describe the problem in a concise language, is also the important base of SEM;

Question Add Box: A detailed description of the problem place, SEM of the second battlefield;

Answer box: The answer to the question of the place, but also the main position of brand exposure, Word-of-mouth marketing, the primary gateway;

Reference box: For questions and answers to provide reference to the place, generally put links or sources of information, brand marketing of the second position.

Baidu know--eight major auxiliary functions:

Anonymous button: Hide personal ID, in question and answer to protect personal privacy, SEM usually flexible use according to the situation;

Reward set: Increase reward points, attract more netizens to pay attention to questions, SEM is not often used, but also worthy of attention;

Classification settings: Different questions and answers, in the corresponding attribute classification release, follow the rules of the game, SEM flexibility to follow the best;

Insert Picture: More than two users can use the function, System audit system is relatively sensitive, easy to use;

Insert Map: For the needs of marketing enterprises, and then determine the need for the use of the map function;

Browse Times: PV Browse volume of important indicators;

Scoring function: To have adopted the specific scoring function, can be seen in the Word-of-mouth marketing a recognition of the search rankings have a certain impact, worthy of concern;

Voting function: For not timely adoption of the answer, at the same time the respondents more cases, a certain period will appear voting function, specific how to use, it is necessary in the operation as the case may be.

Baidu knows marketing promotion skills

The general understanding of Baidu know the basic functions of each framework, and how to operate the specific? Skills are as follows:

1, ask oneself must not be the same IP, it is easy to pull black, Baidu number is pulled black after the link is very difficult;

2, ask the best effect of the imperative, when users search keywords with questions when the rankings that is needless to say;

3, the more the reward score set the better, the higher the score the more attention;

4, pay attention to title: the title is crucial, the title of the word control within 20 best; The title also needs to do with us to promote the same long tail keyword, so as to achieve the desired effect;

5, the Question Time: 9 o'clock at night is the most easy to be concerned about the Prime time section, the hours of work is the most easily with links.

Do Baidu know the purpose is to promote marketing, in order to be able to search in Baidu, Baidu home page can show our brand, enhance our brand exposure, so that more people through the home page display brand information, Word-of-mouth marketing way to let users understand our products, with enough exposure, In order to consider how to allow this group of potential users to accept the product, and successfully converted into our customers, this and our marketing skills and content. Full use of Baidu know four frameworks, eight auxiliary and the above mentioned some of the skills can be more effective through Baidu know to promote marketing.

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