Baidu Mobile Input Method image design

Behind the designer is always a group of round people, but designers in the process of design is a lot of thinking and helpless ... Take Baidu Mobile Input method image "Small brush", each step of the design has its significance! Less one point, more support, less a meaningless abuse, a lot of common progress ...

Design intention

Why should you design a brand image?

For Baidu Mobile Input method such a mature high-end, large user and into an increasing trend of products, we need a medium to bridge the communication with the user

What is the role of brand image?

To the image of the company or product to play the role of identification and promotion. Through the image can let the user remember the company or the product main body and the brand culture. At the same time, the extension of the image itself will form a series of cultural creative display, can attract more users and consumers, indirectly cultivate their habits, and make it unconsciously become the image of the company or product promotion ambassador.

Initial attempts

Baidu's first impression of people: red and blue color, Bear's paw, Niang ... Start with the first impression!

First draft: Baidu Bear

Advantage: Bear paw at a glance to know is Baidu, the image is lovely enough affinity, personification easy extension.

Insufficient: How to embody Input method product? The Classic Bear image (Pooh, unlucky bear, violent bear) so much, how to stand out?

Second draft: Female Assassin

Advantages: Red and blue with the embodiment of Baidu features, head for Bear head silhouette and Input Method logo combination, the assassin embodies the input method fast and accurate!

Insufficient: Bear head silhouette can not see out, the overall modelling is too complex, the impression is not deep also not convenient extension ...