Baidu Promotion background: Optimize the promotion of information to "Samsung"

This month, I was in the snow Filter company began to do Baidu promotion. itself is to rely on snapshots to accumulate customers. But because the competition is too strong now, do not do promotion there is no way to achieve the desired effect. So we will contact with Baidu Company, ready to start Baidu promotion.

After two days, our account was finally opened. itself is because we have a customer service Commissioner for us responsible for the setting of Baidu account. But because of their own things or can not rely on others, we still have to study well, or to the end of their own do not know what to do? Before I managed the net pin treasure backstage, but early I also did not how to manage, just a daily limit how much money, and then set prices, as many keywords as possible.

Of course, same, Baidu backstage with net pin treasure backstage is roughly the meaning. However, because Baidu is a nationwide promotion, and click the cost is quite high, so we must strictly control the key words and promotion areas. Under the guidance of the customer service staff, I have 10 and a few keywords and creative quality of the model to three stars. It is said that there are few in the oil filter industry. and customer service Here I said: "The final price ranking is related to our quality and bid, so improve our quality is very necessary, a good quality, can be a lower price to occupy a good ranking." "So much so that at last there was no point. At first, my 10 keywords were 5 to Samsung, and one of my most important "oil filter" is two stars, so the key is to upgrade the "oil filter" The quality of this product.

Three aspects to complete the quality of Samsung crossover:

　　One, creativity.

A promotion group uses three of ideas and uses wildcard characters as much as possible. Wildcard character specific what use I don't really know, always know, can use as much as possible. Then, many people think that add a phone number can avoid unnecessary clicks, so as to reduce consumption, but the customer service to my opinion is, can not use, it is necessary to use the words to promote the end of the content!

　Second, the promotion plan structure is distinct

I had to promote the word chain is not much, so I divided three groups. The aim of the three groups is to separate the keywords of different quality, and not to affect other Samsung keywords.

　Third, the later exercise

Customer service This side to my opinion is that can not be off the line, to ensure product display. Try not to modify the price of the product, promote the Unit list. However, because of our limited consumption plan, every day if the promotion of words may be quickly offline. So I will some oil filter products of the wide range of keywords into a phrase, individual keywords I directly with precision.

Now is three stars, but, ultimately, still need to see the later operation, will be subject to all aspects of the restrictions. This Baidu promotion backstage is really more "fragile" can not be casually to her to use, ah, such a situation for me as a novice, it is really a very big limit problem.

Source: This is the snow oil filter Small plum original from lube oil Filter Blog Reproduced please retain the link, respect for the original author, thank you for your cooperation!http://cqnakin.blog.china.alibaba.com