April 11 Baidu announced the start of the mobile search ranking algorithm to adjust, to encourage site operators and webmaster to carry out the optimization of mobile phone page, while the new rules will also enhance the mobile phone app rankings. This means that web phone pages for mobile terminals will be better ranked than traditional WAP mobile page displays. Baidu Mobile open Platform for the webmaster provided three kinds of optimization scheme, respectively, is "mobile phone station and PC station", "only mobile phone station", "only PC station" three categories. Recommended webmaster to optimize the site, PC and mobile phone can be automatically adapted, through the phone to open the Web page will automatically adapt to the mobile phone page of the website; The station can be adapted with difficulty to embed meta information in the head of the PC page source code, with meta information indicating the URL of the mobile page corresponding to the PC page and the format , Baidu will be based on the user terminal type to choose the most appropriate page to display. Web site can also use Baidu Open adaptation data, approved, Baidu will be based on the user's mobile phone terminal to choose the right mobile page display.
Mobile internet has developed rapidly in recent years, the 2011 China Mobile Internet Market size has reached 86.2 billion. With the rapid popularity of Android phones and the innovation of the iphone, mobile apps and mobile web sites are subverting the status of traditional Web pages and PCs, reinforcing the role of mobile Internet in everyday life. Replaces the functionality of a subset of PCs and traditional Web pages. The rapid rise of the mobile internet also means that mobile user experience requirements improve. Baidu for mobile search algorithm adjustment, on the one hand is to encourage mobile phone pages and mobile app upgrade terminal adaptation and page conversion capabilities, the best experience to show users to create an ideal mobile search experience. On the other hand, promote users through Baidu Mobile search continued access behavior, improve PV, enhance the role of Baidu Mobile search.
In this regard, ADMIN5 Webmaster Network SEO Diagnostic Team (http://seo.admin5.com/) in charge of Dong Shijun: think specifically for mobile/flat development of the website version and WebApp Mobile user experience higher, for users to save traffic, Improve the speed and readability of the content and extended the page stay time, such sites in Baidu Mobile search will get a better ranking. But not for mobile optimization or optimization is not in place to complete the mobile site Baidu Mobile search rankings are not optimistic, so the webmaster is recommended to check the site in time for mobile internet and mobile search reference Baidu recommended optimization, early implementation of the "mobile". User experience first, just meet the mobile Internet experience requirements of the site to get a better search rankings, to obtain the best opportunity.
Baidu Mobile search from the adjustment is not difficult to find Baidu algorithm will be more users in the future, the user experience the better the site will be higher ranking. In addition to mobility, socializing will also be a trend in the adjustment of algorithms for user experience. March 1 night, Baidu integrated Sina micro-blog content real-time Search service online. Baidu in its search results real-time display with the key words related to the latest Sina Weibo content. This is the first time Sina Weibo and Third-party search engine cooperation. Sina Weibo page on the right side of the hot topic, through Baidu Search keywords can get Sina Weibo search results. and search for some news, emergency keywords, Sina Weibo content will also be presented in Baidu's latest micro-blog search results. The official opening of Baidu's real-time search for Sina Weibo means that the era of social networking has come and more social network information will appear in Baidu's search results in the future. Webmaster for micro-bo, SNS and other social platforms to optimize the content of the marketing results or even indirectly improve the ranking of the site has become possible. The search engine attaches importance to the channel entrance of social network and the status of social search means that simple web optimization and attracting traffic is no longer the mainstream of SEO, the status of user experience will be more prominent. The user experience and user behavior analysis will determine whether the future site in the mobile, social trends can be more popular search engine.
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