Baidu Site Search Tool custom Search preemptive experience

Baidu site Search Tools custom Search has appeared in the Webmaster Platform Sidebar tool page, but has always been prompted "inside", should say that the site search is this year Baidu Webmaster platform more important function. Recently Lou was fortunate enough to be invited to participate in the internal testing of the site search, I simply write the impression of the tool.

1) Function Overview

　　

(Baidu site to retrieve the preview map)

At present, Baidu station in the search for the following functions: Basic information settings, appearance settings, the results of the top, the search word screen, hot search Word settings, get code, statistics information.

Also in the testing function with Baidu Alliance integration, in search results appear in the Alliance ads, can help the webmaster improve the alliance income.

Search results can be sorted by time, the webmaster can view the last 1 hours, 1 days, etc. included content.

2) Appearance setting

　　

A very high degree of customization, in the search box can show the site hot search keywords, search results can also be modified with a text summary of the search results, such results can make the site more rich search content, the user experience is also better.

Search results can be divided into general summaries:

　　

Structured Summary:

　　

Custom Structured Summary:

　　

In addition, site search function is also good, the webmaster can customize the filter or sorting options, as long as in the background submitted data, grouped listed in the left side of the page, and the results of the region through a vertical bar, as shown in the following figure.

　　

You can filter by Site channel, filter by commodity price, filter by subject category ...

Its sorting function allows the search user to rearrange the results under a specific dimension to quickly navigate to top results under that dimension. Webmaster can be based on the specific needs of the user's most concerned about the dimensions of a reasonable configuration. For example, the demand for the purchase category is strong in order to price, which can be introduced by the price ordering option.

3): The result is top

The result is as the name suggests, the user in the search set a good keyword, the top content will appear in the first place.

　　

4): As for the search word shielding, hot search Word settings, access to the code is very easy to understand, here no longer say.

Since I have just got the right to the beta, there is no statistical information, cut a blank picture for everyone to see.

　　

Roughly very recent days the user's search, keyword query times, and provide data downloads.

The difference between searching in the station and the free search code

We know, Baidu is very early to provide free search code, but users will jump to Baidu page in search, and is indexed by the amount of Baidu, which is included in less or 0 of the site can not be included in any station search function.

According to internal news, and Baidu Webmaster platform to provide search (Custom search) will be more than the site data, perhaps Baidu included only 1000 articles, but in fact, your station has 10,000 articles, then use the site search can also be found out.

Site search can not jump to Baidu and directly in the site display results.

The difference between site retrieval and Google custom search

At present, Google's custom search function is still very powerful, you can bind AdSense (ADS) and analytics (analysis), but also the Enterprise version.

But Google's custom search has several questions:

1, Google is often reset, open slowly, the user experience is very poor, unless abroad, otherwise this problem can not be solved.

2, ubiquitous advertising, whether the top or the sidebar, there will be search ads exist. ，

3, Google index too much, Google often put a lot of (such as page, guest messages) also appear in search results, to the user to bring a lot of useless data.

and Baidu site search Lou also have several questions and suggestions:

1, when will the full opening to the small and medium website use?

2, Baidu often K station, then K has the site to continue to use the value of the search station?

3, the site of the search for landscaping is limited to the results of the personalized, if you can customize the layout, search box style, color will be better.

Written at the end:

The CMS has a single search function and consumes server resources. All along, Google custom search is the webmaster is the preferred Third-party site Search tool. and Baidu site search (Custom search) tools will fill the domestic lack of useful site search gaps.

It can be expected that the use of site search can help Baidu better include your site, so that high quality of the page ranking more forward.

Via: Lou Blog