Baidu starts to shut down the bidding ranking system

Baidu has finally said goodbye to its 8-year bid ranking system. Reporter learned that Baidu has quietly closed yesterday evening part of the "bidding ranking" system, Phoenix Nest system began to take over some of its key words Management authority. Industry insiders believe that this means that Baidu accelerated the Phoenix Nest to replace the bidding ranking system timetable.

Yesterday evening, there are Baidu business users reflect, there are already some key words can not pass the "bid ranking" of the old system management. The reporter then got the Baidu to the customer's internal notice, the notice said: "Professional version will gradually take over the existing promotion position and existing key word management function, and eventually take over all promotion location and key words management function." ”

After the Baidu to verify that the notice mentioned in the so-called "Professional Edition", is frequently mentioned in the industry "Phoenix Nest" promotion system. Baidu Senior has previously made clear in several occasions, as a new generation of search and promotion management platform, "Phoenix Nest" will solve the common search results and competitive search results confused problems, and can help enterprises effectively promote the promotion effect. Baidu spent 1.5 of its time developing the system, costing most of its research and development costs for 2008-2009 years. There are one months, Phoenix Nest and "PPC" two systems have actually been used in parallel.

There is news that, although the Phoenix Nest function and promotion effect than the old system, but some enterprises feel more complex to use, in the function of familiar with the use of habits, need to have a period of adaptation, so Baidu has not dared to stop overnight bidding rankings. And last night Baidu to stop part of the bidding ranking system, is tantamount to announcing the prelude to the replacement work. Baidu yesterday declined to disclose the timetable for the full replacement of the bidding rankings, but insiders said that Baidu has determined to speed up the replacement of the bidding ranking system.

Analysis that, for Baidu, long-term maintenance of two sets of search advertising system will bring human and material resources of the huge waste, so accelerate the replacement of "bidding rankings" is expected. "Phoenix Nest represents the mainstream of the future search marketing, can be in a short period of time to allow enterprises to accept and Master Phoenix Nest, Baidu will be a test of future work." The person said to the reporter.

Contrary to Wall Street analysts ' fears that Phoenix's nest system could reduce Baidu's market share, the renowned analyst said that Baidu's share of the search sector will continue to expand after the Phoenix Nest system is fully launched.